Ever wonder… why isn’t my business growing? (Read time: 3 min.)

Blog 2Monday morning… the beginning of a new week, a new day, a new opportunity to look at your business and ask, “What will I share with the world this week?”  And, yet, so many entrepreneurs wake up to Monday thinking, “How am I going to turn this around?”  Can you feel the difference between those two questions?

The first question is filled with possibility.  The second question is riddled with anxiety.  “But…”, a struggling entrepreneur might say, “How do I focus on sharing my talents with the world when I’m not making money in my business (or at least the kind of money I thought I would make by now)?”

Here’s my answer… The reason you’re NOT making that kind of money is because your focus is on the wrong thing.

Giving creates.  Taking denies.  

That’s true in life and business.  So let me ask you… when was the last time you put your WHOLE heart and mind into your business, not with a focus on “How many people can I sell this week?” or “How many offers can I make?” or “What’s my Call To Action?”  No, when was the last time you woke up, went to your blog or website, got on Facebook Live and thought to yourself, “I’m going to give EVERYTHING I’ve got because someone in my tribe needs it and I can’t wait to help that person out”?

When was the last time?  

Or are you so focused on making money and producing a certain income and being that Rags-to-Riches- Forbes Magazine Entrepreneur-of-the-Year story that all you can focus on is “How do I get there from here?”

I can help you out with that question too.  You don’t…

If what you want is a business that thrives, if what you need is an empire that lasts, the ONLY way to get there is this: give EVERYTHING that you have to your tribe because you want to.

Keep your revenue projections but don’t focus your day to day on them.

Look over your open rates and your conversions but don’t make that the high or low of your day.

Offer your products, services and courses to your tribe because, yes, they do need them but don’t make your business live or die based on whether you sell enough this week.  It will run your creativity dry, kill your desire, and ruin the relationship you have with your tribe.

You want success?  Be that, share that, and help others get that and then see what happens…

P.S.  The latest She Runs The Show podcast is all about the lessons I learned from launching the online course that nearly killed me (yes it did).  Check out the latest episode HERE.

Advertisements

Why You’re Not Blogging Consistently and How to Stay The Course (Read Time: 4 min.)

Buffer 18For the last 3 months, I have been AWFUL at blog posting.  Between launching my new podcast, She Runs The Show, and writing 1 Kindle eBook a week AND launching a new 5 week online course, things have been CRAZY!!!!!!!!!!  But it doesn’t change the fact that I love to write, I love to share, and blogging is a passion of mine.

So I had to have a Get-It-Together-Talk with myself and evaluate A- Why I wasn’t blogging consistently (or at all), B- What it was going to take for me to get back to a blogging schedule and C- What strategies I needed to put into place to ensure that I stick to my blogging schedule (no whining, complaining, or excuses allowed).

And that’s what we’re going to cover in this blog post.

By the end, you’re going to learn:

1) The 3 reasons why consistent blogging doesn’t happen

2) How to spend less than 5 minutes creating a blogging schedule

3) How to produce valuable content in the least amount of time possible

Let’s go!

THE 3 REASONS CONSISTENT BLOGGING DOESN’T HAPPEN: 

Reason #1: Your day isn’t planned in advance and you allow time to run you instead of you running your time.

This happens to me EVERY time I don’t plan out my week in advance…and not just in the area of blogging.  If I don’t schedule out my workouts (NOTE TO SELF: book your spin bike for the week so your slot isn’t taken), prep my meals for the week, and set up my calendar to reflect where I’m supposed to be when, I’m screwed.  What winds up happening, from there, is a whole bunch of “stuff” that never has much of a rhyme or reason and never turns into massive success by the end of the week.  That doesn’t work if your goal is to build something amazing in your life.

Reason #2: Your blogging time (although it might be on your calendar) isn’t a NON-NEGOTIABLE use of your time.

Ever have a 5 minute Facebook excursion turn into a 1 hour FB time suck… and then wonder why you don’t have enough time to blog?  Yup, me too… What I’m starting to realize is that when I blog, I need to put WHOLE mind into PRESENT action.  Instagram, Twitter, and Facebook cannot be up on a tab of my computer while I’m writing a post.  My phone can’t be zinging and dinging with new updates as I’m writing this post (NOTE TO SELF: turn your Samsung face down- check!).  All of these things are distractions that can lure you away from doing something consistently and persistently that you “say” is important to your business.  At the end of the day, it’s not about what we “say” we’ll do; it’s about what we actually do…

REASON #3: You didn’t create a content calendar in advance.

In December, I spent 4 or 5 hours researching topics, blog titles and generating blog topic ideas which lead to a 9 page (front and back) listing of EVERY blog post I’m going to write in 2015.  If I hadn’t spent the time to develop a content calendar (which I still need to put in a Google spreadsheet), it would take me hours to research AND write each blog post.  Having a content calendar (whether it’s on paper like mine or on a Google doc or in Excel) is critical to being able to focus on efficient, effective blog writing.

HOW TO SPEND LESS THAN 5 MINUTES CREATING A BLOGGING CALENDAR: 

For those of us who are prone to over-thinking things, here’s an easy way to create a blogging calendar:

  • Pick 2-3 days a week that you’ll blog (for me, it’s Sunday, Tuesday and Thursday- I’ve found that Mondays are way too hectic with the podcast to even thinking about blogging)
  • Open your calendar (I have both an actual calendar and Google calendar) and block out a recurrent, weekly 30 minute appointment for those days
  • Set up reminders for each blogging appointment that goes to your phone and to your email (and pops up on your computer)
  • Follow it!  That’s it!

HOW TO PRODUCE VALUABLE CONTENT IN THE LEAST AMOUNT OF TIME POSSIBLE: 

  1. Check out the top 3 blogs in your content area and see what their top 50 posts are (topics, headlines, etc.).  Examples like Mind Body Green, The Daily Love, and Entrepreneur come to my mind when I think about my niche.
  2. Set up Google alerts for your subject matter so that you receive the latest articles and news right in your inbox. Here’s an article on how to set up a Google alert: https://support.google.com/alerts/answer/4815696?hl=en
  3. Pull from your own life experiences and provide lessons so people can learn from your mistakes.
  4. Find the loopholes in your industry and write about them (What aren’t the leaders in your industry saying that needs to be said?  Maybe it’s time you said it!)

At the end of the day, these are the things that I’m MAKING myself implement so I can blog more consistently.

I’d love to hear from you.

What tools do you use to blog consistently?

What strategies are you incorporating into your work schedule so you do blog as consistently as you’d like?

What are you struggling with in terms of blogging?

Leave a comment below!