Ever wonder… why isn’t my business growing? (Read time: 3 min.)

Blog 2Monday morning… the beginning of a new week, a new day, a new opportunity to look at your business and ask, “What will I share with the world this week?”  And, yet, so many entrepreneurs wake up to Monday thinking, “How am I going to turn this around?”  Can you feel the difference between those two questions?

The first question is filled with possibility.  The second question is riddled with anxiety.  “But…”, a struggling entrepreneur might say, “How do I focus on sharing my talents with the world when I’m not making money in my business (or at least the kind of money I thought I would make by now)?”

Here’s my answer… The reason you’re NOT making that kind of money is because your focus is on the wrong thing.

Giving creates.  Taking denies.  

That’s true in life and business.  So let me ask you… when was the last time you put your WHOLE heart and mind into your business, not with a focus on “How many people can I sell this week?” or “How many offers can I make?” or “What’s my Call To Action?”  No, when was the last time you woke up, went to your blog or website, got on Facebook Live and thought to yourself, “I’m going to give EVERYTHING I’ve got because someone in my tribe needs it and I can’t wait to help that person out”?

When was the last time?  

Or are you so focused on making money and producing a certain income and being that Rags-to-Riches- Forbes Magazine Entrepreneur-of-the-Year story that all you can focus on is “How do I get there from here?”

I can help you out with that question too.  You don’t…

If what you want is a business that thrives, if what you need is an empire that lasts, the ONLY way to get there is this: give EVERYTHING that you have to your tribe because you want to.

Keep your revenue projections but don’t focus your day to day on them.

Look over your open rates and your conversions but don’t make that the high or low of your day.

Offer your products, services and courses to your tribe because, yes, they do need them but don’t make your business live or die based on whether you sell enough this week.  It will run your creativity dry, kill your desire, and ruin the relationship you have with your tribe.

You want success?  Be that, share that, and help others get that and then see what happens…

P.S.  The latest She Runs The Show podcast is all about the lessons I learned from launching the online course that nearly killed me (yes it did).  Check out the latest episode HERE.

If “they” leave you, let them… (Read Time: 3 min.)

srts-blog-post-72“They”… Who are “they” anyway?  Even though we don’t seem to be able to answer that question, there are a lot of “they” who seem to be keeping us connected to situations, experiences, and drama that we really don’t need… and you’d think the situation would improve when “they” leave our lives… Quite the contrary.

For many overachieving, highly successful, driven women entrepreneurs, being left feels like a slap in the face, a failure of sorts, something that they don’t know how to rationalize or recover from.

So what do you do when you’ve been left (by a client, fired from a job, walked out on by a spouse, abandoned by a friend, rejected by a family member) physically but are still holding onto the situation emotionally and spiritually?

How do you let go when everything inside you keeps fighting to hold on?

Here’s what you do:

You love it until IT lets YOU go…

 

Give me a minute here…

There are 3 things about this concept that you want to take hold of:

  1. What’s for you won’t pass you by.  If that client, job, career, or relationship had REALLY been for you, it would’ve stayed and it would’ve produced good fruit.  Anything that stays in your life but brings you down or leaves your life and leaves you feeling low is NOT something that is meant for you.  When you truly get this understanding, you allow things to be what they are without feeling the need to push boulders uphill or go kicking and screaming into the night.  You love what is, you accept what is and, as things unfold, you embrace the adventure of it.  That doesn’t mean the pain goes away; it simply means you’re unwilling to magnify it.
  2. Go with the season you’re in.  There are seasons and reasons to everything.  Rather than fighting the season you’re in, flow with it.  Allow there to be the natural ups and downs that come with life.  Embrace them.  Remember: you NEVER have to chase what’s for you.  It will come on its own.  What’s not for you will leave on its own.  You don’t have to control anything to usher in what’s for you.  You do, however, have to be open and aware of what season you’re in.  Be present in THIS season and allow it to unfold as it needs to.  The key here is trust: trust in yourself, trust in the process, and trust in the timing of your life.  If you don’t have trust, you will cling and grasp and lose everything you are trying to hold onto…
  3. You won’t get more until you stop giving space to less.  There will be no room in your life to receive what you REALLY want if you continue to hold onto the things, people, and experiences that are far below what you deserve.  The scarcity associated with clinging to anything because you’re afraid of having nothing is a painful way to live.  The second you begin to trust and know that better is ALWAYS on its way is the second you start to let things go with ease.  Why?  Because you understand it takes the act of faith of opening up space in your life to receive and embrace better in your world.  #BOOM

If you (like so many of us) have trouble letting go, listen to an episode of She Runs The Show that speaks more to this issue… how to love and let things go.

Click HERE to listen.

How to be Relentless: 3 Steps to Laser Focused, Fast Implementation, All the Time (Read Time: 6 min.)

RelentlessEver wiffle-waffle on a major life decision?

I have… on quite a few things.

And one area where I do the least wiffle-waffling is my business.

Why?

Because entrepreneurial success only happens when you apply RELENTLESS, persistent, consistent focus to a small number of things over a LONG period of time.

And most aspiring entrepreneurs stay “aspiring” because they do the opposite.  They focus on every Shiny Object that comes their way (thus the term Shiny Object Syndrome, aka SOS) and then wonder why not one of their “projects” have taken off.

Here’s the thing:

Successful people make decisions quickly and change their minds slowly.  If what you want is long term business success, you’ve got to get very clear (very fast) on what business activities will achieve the results you seek and be willing to stay the course UNTIL they do…

If you struggle with making big business decisions and sticking to the path, here are 3 steps to laser focused, fast implementation all the time:

STEP 1: Identify 3 revenue streams (1 long term, 2 short term)

One revenue stream in your business (example: being a life coach who only sees clients 1:1) is the same thing as having a job.  When your livelihood is based solely on one source of income, you commit a deadly sin of business that James Altucher writes about in his post 10 Reasons You Have to Quit Your Job This Year:

“I don’t like it when one person can make or break me.  A boss.  A publisher.  A TV producer.  A buyer of my company.  At any one point I’ve had to kiss ass to all of the above.  I hate it.  I will never do it again.”

You  might think you don’t have enough time to create three streams of revenue in your brand new business.  Guess what?  You don’t have time NOT to…

Here’s the reality: 

If you give one target market the power to feed you, you also give them the power to starve you.  Don’t set up your business that way.  Instead, identify 3 revenue streams (preferably a long term revenue stream plus two faster returning, short term revenue streams) that can bring money into your business.  Choose revenue streams that are scalable (i.e. don’t require you trading hours for dollars).

For example, my 3 revenue streams are:

  1. ebooks on Amazon (You can find my books at http://www.overcomingfearbooks.com)
  2. Online courses (Fear to Power Course)
  3. Voiceover work

The online courses are my long term revenue stream while writing ebooks on Amazon and doing voiceover work provides faster cash in shorter intervals.

Yes, you’re building an empire.  Support the process with immediate, consistent cash flow.

STEP 2: Time block your business activities based on priority. 

Sales activities come first… always.

Notice I didn’t say ‘networking events.’  Unless an activity has or is generating revenue in your business, it doesn’t need to be the thing that you do at your peak time of the day.  Whether you’re a morning or a night person, whatever time of day you’re in peak state needs to be the time of day you do sales.

What if you don’t have a product or service to sell?

You still have an email list to build and you need to start getting people onto that list (so selling is the key).

Product creation time needs to be blocked off and protected (i.e. no distractions, cellphones, grocery store trips, or walks on the beach).  Use a 60-20-60 approach (credit goes to Peter Voogd who outlines this in his book Six Months to Six Figures) where you work for 60 minutes, take a 20 minute break and do something else and then work for 60 more minutes.

STEP 3: Focus on the next 3 steps (and nothing else)

What are the next three simple, strategic steps you can take in your business to achieve your goals?  Write them down and don’t consider anything else for your To-Do list until those are done.

At the end of the day, being relentlessly focused is super simple but not necessarily easy.  It’s about being able to say a lot of Nos so you can get to an extraordinary YES.

You don’t need to be perfect to get it right but you do need to be consistent.  The focus you have will always be the focus you choose.

Choose wisely…

Want help in developing relentless focus?

Click to read Achieve One Dream: 8 Steps to Unstoppable Achievement

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How to Apply The 5 Gifts of Heartbreak to Your Business (Read Time: 5 min.)

Kass Cry 1bAfter a recent heartbreak, I took this picture.  Look at it closely.  In my eyes you can see the loss, the pain, and emptiness.  I recovered from that heartbreak as I’d done from many others: a little bit wiser, a lot stronger, and definitely less trusting.

I’ve experienced the loss of love many times.  It started with my dad and never quite shifted form.  I guess that’s what happens when you allow childhood wounds to define your concept of “love.”  I’m working on that…

Until recently, I thought love was THE thing… not “a” thing or “some thing” but THE thing… the defining moment, the required experience, the ultimate accomplishment… and then love left again…

And, since then, I’ve had to ask myself, “When love leaves, what’s left of me?”  As much as I’ve read the books, attended the workshops and devoured the subject, it’s a question that hit me in the gut as I cried myself to sleep.

And here’s the answer that came:

“Everyone falls in love sometimes
Sometimes it’s wrong, and sometimes it’s right
For every win, someone must fail
But there comes a point when
When we exhale” – Whitney Houston, Exhale

The lyrics from a song of one of my favorite movies, a movie that inspired me to write my first screenplay, rediscover my love of acting and, eventually, leave the marriage that was draining the life out of me.  So many monumental moments from one song… and here it was again to teach me the things I didn’t want to learn…

So the question becomes: when your heart breaks and you’ve still got a business to run, how do you transform the feelings of grief, loss, pain, and loneliness into something that fuels the empire you’re building?

Here’s the answer…

You embrace the 5 gifts of heartbreak and you apply them to your business.

Gift #1- Surrender

Heartbreak breaks  you open.  It forces you to let go of things that you don’t want to let go of, to face emotions you don’t want to face, to simplify life in a way that’s not about what you HAVE to have but becomes about what you long to create.  You go from being someone anxious to succeed to being someone who simply wants to take a deep breath and feel at peace.  When your heart breaks, you accept the fact that very few things go according to plan and you begin, once again, to go with the flow… and that’s when magic starts to happen in your business.  No longer confined to goals, plans, strategies, and revenue models, you now operate from a softer, more intuitive place and your business begins to succeed in a different way, not because you’re not as driven but because you understand that it’s trust in yourself that drives your business, not in any plan or strategy you come up with.  Nothing teaches you that better than heartbreak.

Gift #2- Freedom

In relationships, we do all kinds of things we NEVER do outside of them.  We accept things we shouldn’t accept.  We tolerate things we shouldn’t tolerate.  We go silent when it’s time to speak and talk about things we don’t agree with.  We compromise and accept and prove all because we don’t want love to leave… never fully getting that the second we lost ourselves, love was out the door anyway.  When heartbreak comes, the freedom to be who you REALLY are returns… and now you can go into your business full throttle because the REAL you is finally back in the building.  While there are moments where loneliness creeps in, what really shows up with this freedom is an understanding you refused to see when in the relationship: you NEVER have to be someone else for someone who really loves you.  Your newfound freedom gives you full opportunity for you to love YOU… and that’s when the business starts to pick up speed.

Gift #3- Purpose

It’s so easy to get your value and purpose from a relationship.  When your heart gets broken, you can no longer define yourself by being with someone else.  You can no longer live your life based on an “us” or a “we.”  That’s gone now.  In the wake of that loss, you now have to look yourself in the eyes and say, “What is MY purpose?  What am I really about?  Who am I meant to be?”  Those questions can get easily cast aside in a relationship.  Far too often, especially as women, we give up the “I” for the “we” and while that’s noble and glorious and, in some cases, necessary, there’s a lot to lose when you no longer recall who you are or what you want or what God put you here to do.  When heartbreak happens, you finally have enough space and distance to ask and answer the question, “Who did I come here to serve?” and, with full faith and freedom, you now have the extraordinary opportunity and time to serve them.  Purpose, in many instances, is born of heartbreak.  Especially in business, if you can nail down your purpose, you can prosper your business.

Gift #4- Focus

Now that you’re not catering to another person, now that you’re not doing the “How should we… what should we… could we…” compromising thing, you are free to focus completely and totally on the desiring, creating, and offering components that come with running a business.  Not only is it freeing but it’s exciting to be able to give everything you’ve got to your business without the worry of who you need to consider or factor into the equation.  After a heartbreak, you get to put all of your focus into building YOUR empire.  All those times you wished you’d spent more time on your business?  All those moments you said to yourself, “Geez, I really have to get focused and create that product!”?  Guess what?  You now have all the time you need to focus and deliver.  Cherish the gift you’ve been given by using it…

Gift #5- Hope

Heartbreak is a beautiful message of hope when you really understand what it’s saying.  When your heart breaks, it’s life’s way of saying to you “There’s more for you and it’s not here.  Keep looking and you’ll find it… There are gifts for you in this and you can have them right now.  Embrace it… You were built to experience greater things than what you did in this relationship.  Own the fact that you deserve MORE…” and, then, the moment you begin to own your worth and your value and the fact that you deserve MORE, you start to live that way inside AND outside of your business.

You stop settling for clients you don’t want and projects you hate to have to work on and tasks in your business that you should’ve outsourced to a virtual assistant YEARS ago.  You stop doing what doesn’t work for you.  You stop accepting less than you deserve and your business starts to grow in new and exciting ways… because you are growing in new and exciting ways.  It’s an evolution that could not have occurred as fast or as completely without the heartbreak.  You needed the pain to get the point.  Hope helps you understand that EVERYTHING happens FOR you, not to you.  It is your choice to grow and flourish… and hope helps you choose growth…

The 5 gifts of heartbreak have the power to build your business to heights you cannot imagine.  When heartbreak happens to you, don’t turn away from it or make excuses about it or get angry because it’s happening again.  Embrace the experience.  Learn from the process.  Feel your way to healing and, as you do all of that, continue to put your passion, purpose and desire into every business activity you do.

Your business does not need a break because you had a breakup.  In fact, it is right after a breakup that your business requires MORE of you, the REAL you that is now showing up because you’ve been broken open, broken free, and broken to the point of restoration.  Give yourself the room and the space to fully show up in your business and, more importantly, to fully show up for YOU.

That was the point of the heartbreak.  It is your gift AND your lesson.  Accept them both…

If you need help dealing with fears that get and keep you stuck, if you’re ready to go from fear to power, sign up for my Fear to Power course.  It will transform your fear, reveal your courage, and skyrocket your business.

–>CLICK HERE TO GET STARTED<– 

 

 

Fear, excuses & the book you long to write… (Read time: 2 min.)

SRTS EP 46How long have you wanted to write your first book?  Or your next book?  What’s holding you back from putting words on a page?

For many aspiring authors, as exhilarating as it would be to share a message, it’s equally as scary to put your words to paper and pronounce yourself (GULP)… an author.

How do you get over the fear so you can get into writing your first book (or your next book)?

Check out today’s Monday Momentum episode on She Runs The Show and find out!

I Chose Us But You Chose You: How Women Entrepreneurs Deal With Infidelity (Read Time: 3 min.)

Unsplash 1I knew it was coming… For years, the writing had been on the wall…

You know exactly who I’m talking about: Kourtney Kardashian and Scott Disick…

Yes, the Kardashians… and everyone could see the writing on the wall: Kourtney’s the stability, the security, the breadwinner, and the power entrepreneur.  Scott’s the younger, inept, aimless, addiction-prone partner who is clearly less ambitious, seriously suffering from an inferiority complex, and blatantly unhappy in the relationship… and now he’s been caught cheating.

I’m sad for the children.

I’m angered by the absolute disrespect.

I’m floored by the blatant disregard one person can have for his entire family…

And I’m heartbroken by the fact that Kourtney, as a woman entrepreneur who’s the breadwinner, is not the only woman entrepreneur going through something like this…

Just because her dirty laundry is on blast everywhere doesn’t mean she’s the only one.  There are far too many women entrepreneurs who have successful business lives but, at home, they are desperately waiting… to… exhale…

And it’s time that these powerful women entrepreneurs stopped the madness and did the one thing they’re afraid to do (the one thing Kourtney Kardashian is doing right now): begin again…

We’re so afraid to start over.  So afraid to begin again.  The fear is so great, in fact, that we’ll settle for less than what we deserve, hide behind facades that were never real, and pretend like everything’s great when nothing is.  It’s time to get real and get moving.  Starting over is tough but staying in a hopeless, heartless situation is even tougher.

If someone isn’t treating you right, it’s time to go.  If a situation (business or pleasure) doesn’t feel right, spend no time deliberating your intuition.  Listen and take action.  If you’re feeling lukewarm in your life and numb in your relationships, there’s some truth that you aren’t willing to look at.

And, if you’re in a Kourtney/Scott dead-end relationship that you know wasn’t built for you, it’s time to start over.  Don’t wait.  Don’t debate.  Let it go and get back to yourself… I know it’ll be tough (been there).  I know divorce is never fun (lived it).  I get that you, as the “successful” partner, may have so much to lose (emotionally, financially, etc.) but, if you stay, you have way more to lose that you can’t ever get back.

There is no amount of money that can buy back your self-respect, self-esteem and self-worth.  Nothing is worth losing your soul.

If you need help with starting over, check out my latest book- Begin Again: 32 Ways to Release the Fear of Starting Over.

In the meantime, listen to your gut.  Your intuition is never wrong…

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Is “the” thing really THE thing? (Read Time: 2 min.)

Unsplash 1As entrepreneurs, we work REALLY hard.  There’s always a goal, always a to-do list, always more to get done.  In the constant go-go-go of this lifestyle, how often do you put life on pause to ask the question:

How important is this REALLY?

In other words:

  • How important is this project?
  • How big a deal is this goal?
  • How critical is this project that I’m working on or this deal that I’m doing?
  • How does this fit into my life’s purpose?
  • How does this help transform lives?
  • Where am I in the shuffle of all of this?
  • How is this transforming me, my clients, and everyone else?
  • Is this really serving the world or is it just keeping me from taking a deeper look?

It can be difficult to want to stop and ask these questions but, every now and again, you need to, not simply because you’ll be a better entrepreneur if you do but because you’ll be a stronger, more powerful, higher version of you EVERY time you do.

Check out today’s episode of She Runs The Show where I ask the question, “Is “the” thing really THE thing?”  –>CLICK HERE TO LISTEN<– 

Women Entrepreneurs: Where is your power coming from? (Read Time: 3 min.)

Unsplash 4Power is within you.   Every fiber of your being, every thought that you think, every breath that you inhale and exhale, it’s filled with power…

So, why are so many women entrepreneurs still playing small in the world?

Why are we waiting for our turn to lean in or our opportunity to stand out?

I’m still seeing far too many women in business catering to what they think other people want from them, waiting in the wings because they don’t feel good enough, smart enough, beautiful enough, thin enough or experienced enough…

If only they knew…

In today’s She Runs The Show episode, I talk about where your power is and isn’t coming from… and how to reclaim it…  Check out Episode #41                –>HERE<–

P.S. Ready to take your fear and turn it into fuel for your dreams?  Subscribe and become a Fear-To-Fuel VIP member and grab tons of FREE coaching, inspiration, strategy and members only access to live Q&A Sessions.

Click Here to Subscribe

3 Ways to Redefine Rest (Read Time: 3 min.)

Woman sleeping on sofaThe last week has been challenging… Did I say CHALLENGING?  Between going on a nutrition cleanse and starting a new round of fertility treatments, my gung-ho, 24/7 entrepreneurial efforts were completely thwarted.  Fast forward to today, Sunday, and it’s a struggle writing this blog post… which has led me to two epiphanies:

1) I don’t do REST well.

2) I don’t know how to feel like an entrepreneur when rest is my only option.

And I’m sure I’m not the only one… As women entrepreneurs with so many responsibilities, it can be so easy to work too much and rest too little… until our bodies force us to do so and, by then, it’s too late to create harmony between work and rest; rest has become doctor’s orders.  So I’m using this new rest lesson to learn how to redefine rest.

Here are 3 ways I’m redefining rest:

1) Rest is a choice I can make (rather than an ultimatum I have to take).

2) Rest IS temporary.  This is a critical one for me.  Every time my body demands rest, I worry that the specific demand will become a permanent requirement.  It’s hard to invite over a guest you don’t think will leave.  I’m working on this one.

3) Rest is necessary to success.  Action feels and looks better.  It more logically fits into the timeline of success.  However, there’s a time for work and a time for rest.  I’m still learning how to fit rest into the equation.

At the end of the day, the ability to rest is a personal choice that we, as women entrepreneurs, can make.  The first way to choose rest comes in redefining how we see, understand and feel about rest.  I’m working on it…

I’d love to hear from you.

What’s your take on rest?

Like it, love it or wish you didn’t need it?

How have you (or are you) changing your perception of rest?

 

5 MUST HAVE apps for Women Entrepreneurs (Read Time: 3 min.)

 

hustle 2Apps… Ten years ago, that word wouldn’t have even registered for most of us.  And, yet, here we are in smartphone heaven with every app imaginable.

If you’re a busy entrepreneur like me, you don’t have time to surf Google Play or iTunes to figure out what the best apps for running your business are so let’s take a shortcut and go over the 5 MUST HAVE apps for women entrepreneurs.  Keep in mind two things: 1) Apps like gmail and Facebook aren’t included in this list.  Everybody has them and they’re basic, and 2) The apps are listed in no particular order and they are FREE to download.

APP #1: Evernote

Evernote is quickly becoming the Microsoft Office of apps.  You can do everything from sketch to text to create voice notes to collaborate in REAL time with others on a particular Evernote document.  It’s a powerful tool to have at the press of a smartphone button when you want to jot down ideas, create To-Do lists (love the little checkbox bullet points that you can actually check off), and collaborate on projects with others who also have access to Evernote.  For example, you can create a checklist for your Virtual Assistant (VA), put it in Evernote, update it while you’re at the grocery store and, within seconds, your VA has the updated note.  It’s a powerful tool that’s worth paying the premium monthly charge for ($5/month for premium individual users and $10/month per user for teams/business).  Check out Evernote at http://www.Evernote.com.

APP #2: Toggl

For those of you who hate to keep track of your time (but REALLY want to know at the end of each week whether you’re making good use of your time), Toggl is the way to go.  Toggl is a free time tracker software that allows you to break up your time into projects so you can see where your time is being spent.  At the end of each week, you can pull a summary report to see where your time is being spent.  The toggl app is totally useful when you want to track time on the go.  And when you forget to stop your timer, Toggl sends you an email letting you know that Toggl’s still running.  Very cool way to track time!  Visit Toggl at http://www.toggl.com.

APP #3: MyFitnessPal

Being an entrepreneur requires a serious amount of time.  It’s easy to forget to eat or workout when you’re working 24/7.  However, not eating healthy and not working out will stamp an expiration date on your body that your business does not need.  MyFitnessPal allows you the room to log your food and your workouts AND see your daily nutrition totals, all from a smartphone, computer, or tablet.  It’s the easiest way to keep track of what you’re eating and how you’re moving.  Throw your food journal away and use MyFitnessPal.

APP #4: Instagram

Instagram is today what Twitter was in 2007.  It’s growing by leaps and bounds and entrepreneurs are building followings and clients from Instagram alone.  Capture your breakfast, a beautiful sun rise, or a night out with friends on your smartphone and share it with your tribe on Instagram.  It’s that easy.  Be sure to follow me on Instagram at http://www.instagram.com/kassandrabibas.

APP #5: WhatsApp

I’m new to WhatsApp but the uses for it are endless.  If you have a global company (or plan to have clients around the world), using WhatsApp to stay connected through text message (without international text messaging fees) is key.  Here’s an article on how some entrepreneurs are using WhatsApp: http://articles.economictimes.indiatimes.com/2014-09-02/news/53480091_1_whatsapp-text-message-new-customers.

I’d love to hear from you!

Which of the above 5 apps are you using?

Which of the above 5 apps will you start using this week?