Ever wonder… why isn’t my business growing? (Read time: 3 min.)

Blog 2Monday morning… the beginning of a new week, a new day, a new opportunity to look at your business and ask, “What will I share with the world this week?”  And, yet, so many entrepreneurs wake up to Monday thinking, “How am I going to turn this around?”  Can you feel the difference between those two questions?

The first question is filled with possibility.  The second question is riddled with anxiety.  “But…”, a struggling entrepreneur might say, “How do I focus on sharing my talents with the world when I’m not making money in my business (or at least the kind of money I thought I would make by now)?”

Here’s my answer… The reason you’re NOT making that kind of money is because your focus is on the wrong thing.

Giving creates.  Taking denies.  

That’s true in life and business.  So let me ask you… when was the last time you put your WHOLE heart and mind into your business, not with a focus on “How many people can I sell this week?” or “How many offers can I make?” or “What’s my Call To Action?”  No, when was the last time you woke up, went to your blog or website, got on Facebook Live and thought to yourself, “I’m going to give EVERYTHING I’ve got because someone in my tribe needs it and I can’t wait to help that person out”?

When was the last time?  

Or are you so focused on making money and producing a certain income and being that Rags-to-Riches- Forbes Magazine Entrepreneur-of-the-Year story that all you can focus on is “How do I get there from here?”

I can help you out with that question too.  You don’t…

If what you want is a business that thrives, if what you need is an empire that lasts, the ONLY way to get there is this: give EVERYTHING that you have to your tribe because you want to.

Keep your revenue projections but don’t focus your day to day on them.

Look over your open rates and your conversions but don’t make that the high or low of your day.

Offer your products, services and courses to your tribe because, yes, they do need them but don’t make your business live or die based on whether you sell enough this week.  It will run your creativity dry, kill your desire, and ruin the relationship you have with your tribe.

You want success?  Be that, share that, and help others get that and then see what happens…

P.S.  The latest She Runs The Show podcast is all about the lessons I learned from launching the online course that nearly killed me (yes it did).  Check out the latest episode HERE.

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Going into unchartered territory… and here comes the fear… (Read Time: 3 min.)

 

blog-1Growing up, when I thought about what I wanted to do and be, there were three things that came to mind:

  1. A soap opera writer
  2. Mariah Carey
  3. Danielle Steel

If you dig a little deeper, most of my adult life, I’ve wanted to do two things with my life: write books and have babies.

And, in over 30 years, that dream hasn’t left me.  I guess it’s time I go into full swing about achieving the dream… and this would be the year to do it.

2017 is the year to rise.  Rising brings up a lot of stuff (wanted and unwanted).  Rising means you can no longer hide behind things, people and excuses.  Rising means you finally have to accept that you’re powerful enough to turn the tide.  Rising also means that if you’re still holding on to stuff that isn’t good for you, you’re choosing that… and self-love is the issue (never the other person).

2017 is the year to begin again.  Not in a clean slate/fresh start kind of way but in a “I’ve been to hell and back.  Now it’s time for me to create my heaven” fashion.  In each of our lives, we are both creator and destroyer and we get to perform both roles with ease.

This is the year to destroy the things that no longer serve and to create the experiences that do.  If you’ve been living on the sidelines of your life, it’s time to get into the game!  How do you do that?  Make a decision!

And I’m taking my own advice here.  I’ve decided to revamp this blog and make it a source of revenue in my business.

Guess what?  I have NO clue “how” to do that.

When I say NO clue, what I mean is this:

I’ve heard the stories, read the articles, watched the videos, and I get how other bloggers have done it.  I understand some of the processes to do it.  But creating a revenue goal around it and then knowing which steps to take next?  Yup, no clue.

So I’m going to blog about the entire experience.

Maybe you’ll learn lessons.

Maybe I’ll figure things out sooner than I think.

Maybe I’ll change my mind.  It’s called adventure for a reason.

So here are my 90 day blogging goals (deadline- April 15, 2017):

  • Blog 2 times a week (Mondays and Thursdays)
  • Earn $2,000 a month in revenue ($6,000 by April 15th, 2017)

NOTE: Putting those goals in a post and sharing them with the world IS scary… and I’m doing it anyway.

What’s one thing that you’re afraid to do in your business that you need to do?

Do it today…

#SheRunsTheShow

 

 

 

 

 

10 Reasons EVERY Woman NEEDS a Successful Business (Read Time: 2 min.)

Ladies… it’s time to talk about your financial future in 2017…

Whether yosrts-ep-74-twitteru are a high powered VP at a Fortune 500 company or a neurosurgeon for one of the top hospitals in the world, if you are receiving your income from one source, you are playing Russian Roulette with your financial future.

Why?

Because any time you rely on one source of income, you are turning over your financial power to ONE entity who, at any moment they choose, can turn around and say to you (even if you are the best in the world), “I’m sorry.  Your presence is no longer required at this organization.”

Don’t think it can happen to you?

Ask anyone who’s been laid off (after 20 years of working for the same company) in the last year.

2017 is NOT the year to sleep on the concept of creating multiple streams of income.

Click the link below and listen to the latest episode of She Runs The Show and find out why every woman you know (including you) needs to build a successful business starting today:

10 Reasons EVERY Woman NEEDS a Successful Business

 

 

How to be Relentless: 3 Steps to Laser Focused, Fast Implementation, All the Time (Read Time: 6 min.)

RelentlessEver wiffle-waffle on a major life decision?

I have… on quite a few things.

And one area where I do the least wiffle-waffling is my business.

Why?

Because entrepreneurial success only happens when you apply RELENTLESS, persistent, consistent focus to a small number of things over a LONG period of time.

And most aspiring entrepreneurs stay “aspiring” because they do the opposite.  They focus on every Shiny Object that comes their way (thus the term Shiny Object Syndrome, aka SOS) and then wonder why not one of their “projects” have taken off.

Here’s the thing:

Successful people make decisions quickly and change their minds slowly.  If what you want is long term business success, you’ve got to get very clear (very fast) on what business activities will achieve the results you seek and be willing to stay the course UNTIL they do…

If you struggle with making big business decisions and sticking to the path, here are 3 steps to laser focused, fast implementation all the time:

STEP 1: Identify 3 revenue streams (1 long term, 2 short term)

One revenue stream in your business (example: being a life coach who only sees clients 1:1) is the same thing as having a job.  When your livelihood is based solely on one source of income, you commit a deadly sin of business that James Altucher writes about in his post 10 Reasons You Have to Quit Your Job This Year:

“I don’t like it when one person can make or break me.  A boss.  A publisher.  A TV producer.  A buyer of my company.  At any one point I’ve had to kiss ass to all of the above.  I hate it.  I will never do it again.”

You  might think you don’t have enough time to create three streams of revenue in your brand new business.  Guess what?  You don’t have time NOT to…

Here’s the reality: 

If you give one target market the power to feed you, you also give them the power to starve you.  Don’t set up your business that way.  Instead, identify 3 revenue streams (preferably a long term revenue stream plus two faster returning, short term revenue streams) that can bring money into your business.  Choose revenue streams that are scalable (i.e. don’t require you trading hours for dollars).

For example, my 3 revenue streams are:

  1. ebooks on Amazon (You can find my books at http://www.overcomingfearbooks.com)
  2. Online courses (Fear to Power Course)
  3. Voiceover work

The online courses are my long term revenue stream while writing ebooks on Amazon and doing voiceover work provides faster cash in shorter intervals.

Yes, you’re building an empire.  Support the process with immediate, consistent cash flow.

STEP 2: Time block your business activities based on priority. 

Sales activities come first… always.

Notice I didn’t say ‘networking events.’  Unless an activity has or is generating revenue in your business, it doesn’t need to be the thing that you do at your peak time of the day.  Whether you’re a morning or a night person, whatever time of day you’re in peak state needs to be the time of day you do sales.

What if you don’t have a product or service to sell?

You still have an email list to build and you need to start getting people onto that list (so selling is the key).

Product creation time needs to be blocked off and protected (i.e. no distractions, cellphones, grocery store trips, or walks on the beach).  Use a 60-20-60 approach (credit goes to Peter Voogd who outlines this in his book Six Months to Six Figures) where you work for 60 minutes, take a 20 minute break and do something else and then work for 60 more minutes.

STEP 3: Focus on the next 3 steps (and nothing else)

What are the next three simple, strategic steps you can take in your business to achieve your goals?  Write them down and don’t consider anything else for your To-Do list until those are done.

At the end of the day, being relentlessly focused is super simple but not necessarily easy.  It’s about being able to say a lot of Nos so you can get to an extraordinary YES.

You don’t need to be perfect to get it right but you do need to be consistent.  The focus you have will always be the focus you choose.

Choose wisely…

Want help in developing relentless focus?

Click to read Achieve One Dream: 8 Steps to Unstoppable Achievement

Achieve_Cover

 

Fear, excuses & the book you long to write… (Read time: 2 min.)

SRTS EP 46How long have you wanted to write your first book?  Or your next book?  What’s holding you back from putting words on a page?

For many aspiring authors, as exhilarating as it would be to share a message, it’s equally as scary to put your words to paper and pronounce yourself (GULP)… an author.

How do you get over the fear so you can get into writing your first book (or your next book)?

Check out today’s Monday Momentum episode on She Runs The Show and find out!

5 MUST HAVE apps for Women Entrepreneurs (Read Time: 3 min.)

 

hustle 2Apps… Ten years ago, that word wouldn’t have even registered for most of us.  And, yet, here we are in smartphone heaven with every app imaginable.

If you’re a busy entrepreneur like me, you don’t have time to surf Google Play or iTunes to figure out what the best apps for running your business are so let’s take a shortcut and go over the 5 MUST HAVE apps for women entrepreneurs.  Keep in mind two things: 1) Apps like gmail and Facebook aren’t included in this list.  Everybody has them and they’re basic, and 2) The apps are listed in no particular order and they are FREE to download.

APP #1: Evernote

Evernote is quickly becoming the Microsoft Office of apps.  You can do everything from sketch to text to create voice notes to collaborate in REAL time with others on a particular Evernote document.  It’s a powerful tool to have at the press of a smartphone button when you want to jot down ideas, create To-Do lists (love the little checkbox bullet points that you can actually check off), and collaborate on projects with others who also have access to Evernote.  For example, you can create a checklist for your Virtual Assistant (VA), put it in Evernote, update it while you’re at the grocery store and, within seconds, your VA has the updated note.  It’s a powerful tool that’s worth paying the premium monthly charge for ($5/month for premium individual users and $10/month per user for teams/business).  Check out Evernote at http://www.Evernote.com.

APP #2: Toggl

For those of you who hate to keep track of your time (but REALLY want to know at the end of each week whether you’re making good use of your time), Toggl is the way to go.  Toggl is a free time tracker software that allows you to break up your time into projects so you can see where your time is being spent.  At the end of each week, you can pull a summary report to see where your time is being spent.  The toggl app is totally useful when you want to track time on the go.  And when you forget to stop your timer, Toggl sends you an email letting you know that Toggl’s still running.  Very cool way to track time!  Visit Toggl at http://www.toggl.com.

APP #3: MyFitnessPal

Being an entrepreneur requires a serious amount of time.  It’s easy to forget to eat or workout when you’re working 24/7.  However, not eating healthy and not working out will stamp an expiration date on your body that your business does not need.  MyFitnessPal allows you the room to log your food and your workouts AND see your daily nutrition totals, all from a smartphone, computer, or tablet.  It’s the easiest way to keep track of what you’re eating and how you’re moving.  Throw your food journal away and use MyFitnessPal.

APP #4: Instagram

Instagram is today what Twitter was in 2007.  It’s growing by leaps and bounds and entrepreneurs are building followings and clients from Instagram alone.  Capture your breakfast, a beautiful sun rise, or a night out with friends on your smartphone and share it with your tribe on Instagram.  It’s that easy.  Be sure to follow me on Instagram at http://www.instagram.com/kassandrabibas.

APP #5: WhatsApp

I’m new to WhatsApp but the uses for it are endless.  If you have a global company (or plan to have clients around the world), using WhatsApp to stay connected through text message (without international text messaging fees) is key.  Here’s an article on how some entrepreneurs are using WhatsApp: http://articles.economictimes.indiatimes.com/2014-09-02/news/53480091_1_whatsapp-text-message-new-customers.

I’d love to hear from you!

Which of the above 5 apps are you using?

Which of the above 5 apps will you start using this week?

The Top 3 Beliefs That Are Sabotaging Your Business (Read Time: 4 min.)

frank lloyd wright“The thing always happens that you REALLY believe and the belief in a thing makes it happen.” -Frank Lloyd Wright

If you want to know what your CORE beliefs are about your business, look at your business results.  That’s a hard statement to take, isn’t it?

The reality of core beliefs is that, for many of us, we’re not even clear about what it is we REALLY believe.  For a lot of us, it is our limiting beliefs that drive our businesses and not the beliefs we “hope” we’re holding.  The first step to changing core beliefs comes in identifying what beliefs are running your show.  The only way to do that is to take some time to get real with where you are in your business, the limitations you’ve put on your business model and what it is you “think” you MUST do in order to be successful.  When you get down to the core of those things, the sabotaging beliefs become clear.

To avoid spending weeks in analysis paralysis, let’s talk about the top 3 beliefs that are sabotaging your business/business model (and by business model, I mean the approach you’re taking to build your business- examples: 1:1 work with clients, membership site, online or digital product, group coaching program, etc.).

LIMITING BELIEF #1: The way I’m currently running my business is the BEST AND MOST EFFICIENT WAY for me to make money.

Buying into a specific way to do business WITHOUT fully investigating the options is a surefire way to extend the amount of time it’s going to take for you to get to maximum profitability.  There are always going to be fads in business models, sales funnels and marketing approaches.  Teleseminars used to be THE thing; now the thing are under the helm of webinars.  Twitter was THE place to connect; now it’s Facebook.  You can attend every free training out there and here each of the “experts” tell you the “BEST” way to make money fast and, before long, you’ll be totally confused and completely overwhelmed.

The BEST AND MOST EFFICIENT way for you to monetize your business is going to come down to 3 things:

1) Your current skillset (i.e. your strengths, experience, and where your marketing/sales talents lie right now).

2) Your current resources (both material and human).

3) What your target market needs and how they can best receive what they need.

Your target market might not like webinars so why use them?  Your target market may not be watching YouTube videos so why spend thousands on a camera crew and lighting?  Your target market might not even know what group coaching is so why develop a year long group coaching program?

Before you get overly committed to ONE WAY of doing business, be sure that you’ve assessed the needs of your target market, your skillset, and the extent to which you can tap into the resources necessary to run your business in that way with efficiency and excellence.  And be willing to change your mind on that in the future.  Like I said, teleseminars were the rave two years ago.  Now it’s webinars.  You have to be willing to flex and flow with your business model.  Getting overly committed to any one strategy will lead to inflexibility, outdated thinking, and a lack of sales.

LIMITING BELIEF #2: Taking ANY client is better than having NO clients.

Working with any client is going to take time and energy from you.  You’re investing in them as much (and more) than they are investing in you.  There’s a serious temptation, at the start of a business, to want to take ANY client just to say you have a client (or to earn a few bucks).  Not a good idea… When you take on a client who’s really not your client, the level of negativity, drama, hassle and pain they bring will end up costing you 200% more than whatever amount of money they paid you… and, when all is said and done, your client will still be who NOT for you and you will have lost valuable time, energy, and opportunity that could’ve been spent with another client who you’d want to work with again in the future.

Bottom line:

Get good at firing clients that aren’t yours and rejecting clients who do not fit your client profile.  

Money will come but your energy doesn’t need to be sucked up by a client that really isn’t meant for you.

LIMITING BELIEF #3: I have to offer my product/service at a cheaper rate because I’m not as established as other people in my industry.

This gets new entrepreneurs EVERY SINGLE TIME.  Stop it!  Even if you’re new to your business, step back for a moment and assess how many YEARS you’ve spent using the skills, talents, gifts and abilities that are central to your business.

What’s your professional background?  

Educational background?  

How many years did it take you to get that degree?  That certification?  

How many family members, friends, and associates have you helped with these exact problems (even if you didn’t get paid for it)?  

How many books have you read on this topic in your business that you can now quote line by line?  

The reality is this: most new entrepreneurs are an expert IN their business but a novice in how to run a business.  You’re charging based on your expertise IN the business so charge what you’re worth.  Really assess the value that you’re offering and be sure to charge what you would charge five years into your business.  Why?  Because customers have a hard time adjusting to super high price hikes.  If you introduce your business with bargain basement prices now and then try to go to a price point worthy of your product in 6 months or a year, your customer base will revolt.  Don’t make that mistake.  Charge what you’re worth the FIRST time around.

Okay, so you now have the top 3 beliefs that are sabotaging your business model.

Here are 3 things you can do to change those beliefs:

1) Write down 3 new beliefs to replace these 3 limiting beliefs.  For example, limiting belief #1 could easily become, “There are always going to be better and more efficient ways to run my business.  I stay on top of the latest trends and models and change easily and effortlessly as I see fit.”  Say this every time you feel yourself being too stubborn about a process or approach in your business.  Over time, you’ll start to become what you speak.

2) Get an accountability partner.  Find a mentor who’s attained the level of success you want and ask that person to be your accountability partner, the person who can see when you’re falling prey to a limiting belief and call you out on it.  EVERY entrepreneur needs a mentor.  Whether it’s a mastermind group, an entrepreneurship coaching program, or a 1:1 mentor who’s as successful (as an entrepreneur) as you plan to be, you need guidance so you can take massive action without also making massive mistakes.  When you have a mentor, you can avoid making mistakes that your mentor made.  You can also seek advice and get an objective perspective on making changes that you wouldn’t have access to if you were going it alone.  A mentor is critical to your success.  If you don’t have one, make this you NEXT step, period.

3) Deal with your fears around building and growing a business.  Having coached thousands of entrepreneurs and aspiring entrepreneurs, what I’ve learned is that the #1 thing that keeps entrepreneurs from building their business to the success level they say they want is FEAR.  I could develop the most elaborate, amazing action plan with a client but if fear is running the show, no action would be taken.  I created a 5 week fear transformation course called LOSE YOUR FEAR, BUILD YOUR BUSINESS because I wanted to help entrepreneurs turn their fear into MASSIVE Daily Action and make that fear transformation technique a reflex within entrepreneurs.  When you build your fear transformation muscles, you learn how to turn fear into fuel.  If fear is keeping you stuck in your business, sign up for LOSE YOUR FEAR, BUILD YOUR BUSINESS  –>HERE<–.

I’d love to hear from you.

What beliefs are sabotaging your business success?

What steps are you taking to change that? 

 

 

10 Steps to a Successful Podcast (Read Time: 3 min.)

YetiPodcasting… Old idea, new technology.

Podcasting has been around for years but it has had its’ ups and downs in terms of popularity, reach and utilization.

2015 marks a turning of the tide for podcasts.

Why?

Starting with all cars produced in 2015, all vehicles will now have dashboards that have easy, built-in access to podcast directories like iTunes and Stitcher.  That’s right… No more fumbling with your smart phone as you start your car to find the MP3, the podcast directory, or the blog so you can find that little play button, hit play and hope that the podcast streams as you drive… Or the annoying pulling-over-to-the-side-of-the-road when you’re listening to a great podcast and, all of a sudden, it stops… which you can’t even do if you commute 2 or 3 hours into or out of a major city like New York, Los Angeles or Atlanta.  Pulling over and standstill traffic don’t go together.

So podcasting is here to stay… and it’s growing… and it can skyrocket your reach, your service and get your mission out into the world.

But should EVERY entrepreneur have a podcast?  Not necessarily.

There’s a lot that goes into the production of a high quality podcast with great sound.  Imagine trying to be the solo producer, star, director, and audio engineer for what used to be The Oprah Winfrey Show.  Could you really do that alone?  Of course not!  So, when you want to create a HIGH quality podcast and you want to give your listeners the BEST experience, it’s important to count the cost and assess if you have the time, energy, and stamina to really do this until your podcast creates revenue that then opens up your ability to outsource a lot of it.

In today’s Monday Method episode of She Runs The Show, I talk about 10 Steps to a Successful Podcast.

In today’s episode, you’ll learn: 

  • Why podcasts are THE tool to share your message with your tribe
  • 4 things you need to consider BEFORE making the decision to start your own podcast
  • 3 reasons most podcasts fail to build a following
  • The 10 steps to a successful podcast

–>CLICK HERE TO LISTEN<–

 

7 Things I’m Struggling With Right Now (Read Time: 2 min.)

7 thingsAt every stage of business, you’ll have different issues that you’re struggling with.  Whether it’s finding time to complete an ebook or hiring your first virtual assistant, there’s going to be something that you’re struggling with.  In today’s episode of She Runs The Show, I share 7 things I’m struggling with right now.

–>Click HERE to listen<–

I’d love to continue the conversation here on the blog.

What are you struggling with right now?

How do you work through those issues?

Let’s talk!

Want to Be Featured in The Huffington Post? Read this… (Read Time: 2 min.)

Huff PostHave you ever wondered how entrepreneurs get featured in the Huffington Post?  

Or write articles from Entrepreneur, Success, Forbes or Fortune Magazine?

That was my question too!  For years, I’ve wanted to write for HuffPost and, no matter who I asked, I couldn’t get an answer on how all of that works.  While The Huffington Post has its own submission page, what I’ve come to discover about the whole process is this:

1) There are way too many submissions that the editors NEVER get to

2) Submitting through their ‘submit’ page is NOT the way to go

So how do you get featured (and, thus, share your knowledge, expertise, and brilliance with the world)?

Two words: guest blogging.

I’m going to warn you.  This process takes time (we’re talking AT LEAST 6 months here) and it’s not for the people who are looking for immediate results.  This is for those who are willing to be persistent, consistent and give 100% (i.e. their best work) to smaller sites first and, as 6-12 months of this consistency goes on, become diligent about reaching out directly to key editors at the larger magazines and sites.

So… are you ready for a play-by-play breakdown of how to get the ball rolling?  Good, listen to this week’s Monday Method on the She Runs The Show podcast and learn how to create a guest blog posting system.

By the end of today’s episode, you’re going to learn:

  • What guest blog posting is and why it’s critical to building your brand
  • The 3 main goals behind guest blogging
  • How to find guest blogging opportunities
  • The 8 simple steps to creating a guest blog post system

–>CLICK HERE TO LISTEN<–