How to be Relentless: 3 Steps to Laser Focused, Fast Implementation, All the Time (Read Time: 6 min.)

RelentlessEver wiffle-waffle on a major life decision?

I have… on quite a few things.

And one area where I do the least wiffle-waffling is my business.

Why?

Because entrepreneurial success only happens when you apply RELENTLESS, persistent, consistent focus to a small number of things over a LONG period of time.

And most aspiring entrepreneurs stay “aspiring” because they do the opposite.  They focus on every Shiny Object that comes their way (thus the term Shiny Object Syndrome, aka SOS) and then wonder why not one of their “projects” have taken off.

Here’s the thing:

Successful people make decisions quickly and change their minds slowly.  If what you want is long term business success, you’ve got to get very clear (very fast) on what business activities will achieve the results you seek and be willing to stay the course UNTIL they do…

If you struggle with making big business decisions and sticking to the path, here are 3 steps to laser focused, fast implementation all the time:

STEP 1: Identify 3 revenue streams (1 long term, 2 short term)

One revenue stream in your business (example: being a life coach who only sees clients 1:1) is the same thing as having a job.  When your livelihood is based solely on one source of income, you commit a deadly sin of business that James Altucher writes about in his post 10 Reasons You Have to Quit Your Job This Year:

“I don’t like it when one person can make or break me.  A boss.  A publisher.  A TV producer.  A buyer of my company.  At any one point I’ve had to kiss ass to all of the above.  I hate it.  I will never do it again.”

You  might think you don’t have enough time to create three streams of revenue in your brand new business.  Guess what?  You don’t have time NOT to…

Here’s the reality: 

If you give one target market the power to feed you, you also give them the power to starve you.  Don’t set up your business that way.  Instead, identify 3 revenue streams (preferably a long term revenue stream plus two faster returning, short term revenue streams) that can bring money into your business.  Choose revenue streams that are scalable (i.e. don’t require you trading hours for dollars).

For example, my 3 revenue streams are:

  1. ebooks on Amazon (You can find my books at http://www.overcomingfearbooks.com)
  2. Online courses (Fear to Power Course)
  3. Voiceover work

The online courses are my long term revenue stream while writing ebooks on Amazon and doing voiceover work provides faster cash in shorter intervals.

Yes, you’re building an empire.  Support the process with immediate, consistent cash flow.

STEP 2: Time block your business activities based on priority. 

Sales activities come first… always.

Notice I didn’t say ‘networking events.’  Unless an activity has or is generating revenue in your business, it doesn’t need to be the thing that you do at your peak time of the day.  Whether you’re a morning or a night person, whatever time of day you’re in peak state needs to be the time of day you do sales.

What if you don’t have a product or service to sell?

You still have an email list to build and you need to start getting people onto that list (so selling is the key).

Product creation time needs to be blocked off and protected (i.e. no distractions, cellphones, grocery store trips, or walks on the beach).  Use a 60-20-60 approach (credit goes to Peter Voogd who outlines this in his book Six Months to Six Figures) where you work for 60 minutes, take a 20 minute break and do something else and then work for 60 more minutes.

STEP 3: Focus on the next 3 steps (and nothing else)

What are the next three simple, strategic steps you can take in your business to achieve your goals?  Write them down and don’t consider anything else for your To-Do list until those are done.

At the end of the day, being relentlessly focused is super simple but not necessarily easy.  It’s about being able to say a lot of Nos so you can get to an extraordinary YES.

You don’t need to be perfect to get it right but you do need to be consistent.  The focus you have will always be the focus you choose.

Choose wisely…

Want help in developing relentless focus?

Click to read Achieve One Dream: 8 Steps to Unstoppable Achievement

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How to use your focus to concentrate your power… (Read Time: 4 min.)

woman 27I’m going in a different direction this week than my blog calendar had originally dictated.  That is one of the gifts of being my own boss:  I get to call the shots.  What I want to dish about today is one of my favorite topics of all time: FOCUS.

Women breadwinners traditionally have this in spades.  We know how to focus.  We know how to dive in, dig in, and get the job done… for MOST things.  But what about the areas of life where we don’t put too much of our focus?

What areas of life are you not focusing on?

What is your lack of focus in that area costing you?

Multi-tasking is a myth.  Human beings do not multi-task.  Even if you feel like you’re working on ten different things at once, you’re not.  You might be giving 10 seconds of focus to one thing and 30 seconds of focus to another and 45 seconds of focus to another but you are not multi-tasking.  You’re simply dividing your WHOLE mind in PRESENT action among a number of different things.

But what if all of that focus in one area is costing you the joy, peace, and success you want in another?

How do you switch gears and use your focus to concentrate your power in another area of life?

Here are 3 simple steps you can take:

  1. Approach every task with your WHOLE mind.  In other words, be completely where you are when you’re doing what you do.  If it’s family time, be 100% in family time.  If you’re at work, be 100% at work.  This is difficult in a day and age where we’ve electronically chained ourselves to our jobs and use that as the excuse for why we’re not able to focus on our families.  Throw the excuses out and give your all to each thing when it’s on your schedule.  Dividing your mind or your time between two places is no fun.  Be here now…
  2. Put all of your energy into whatever it is you’re focused on.  A lot of us come to different tasks with different levels of energy.  We half-ass our way through things.  When I was a professor, I’d teach business students about Adam’s Equity Theory.  Part of Adam’s Equity theory says that we look at our work situation and we consider how much we’re being rewarded… and then we alter our level of input or performance to make it equivalent to the amount of reward we’re receiving.  In other words, if I feel like I’m being paid half as much as I’m worth for a project, I might give half as much of my energy to it because I feel I’m being mistreated.  That kind of skewed perception of equity is a sure fire way to fail.  Why?  Because when you don’t give ALL of yourself to ALL you do, the only person you cheat is you.  Make your investment of your energy into your life YOUR BUSINESS.  It’s not about what anyone else is going to give you.  It’s about you enjoying every second of your life, whether it’s at work or at home.
  3. Focus on resourcefulness, not resources.  If you’re resourceful, the resources will come.  I used to doubt this idea.  But, as I started to see how in jams and during major obstacles, I was able to transform pressure into progress, it dawned on me that this concept (which I originally heard Tony Robbins talk about) is 100% true.  If you can get out of fear, worry and doubt and into a place of saying “Ok, I’m doing this now how can I get it done?”, you’ll get resourceful, you’ll stay the course, and you’ll get the job done.  See your journey of focus as a steady climb and focus on the next 3 steps.  Nothing more.
  4. See it as done.  Visualizing the result, thinking from the end, believing you can choose what you focus on, all of these things are key to concentrating your power.  Without your belief in yourself, you have nothing.  If you want to put more focus in a given area of your life, you have to believe that you have the ability to.  Once you do, you will.

So… how will you put these 4 steps into practice?  What area of your life do you want to now focus on?

Leave your comments below.  I’m listening…