Ever wonder… why isn’t my business growing? (Read time: 3 min.)

Blog 2Monday morning… the beginning of a new week, a new day, a new opportunity to look at your business and ask, “What will I share with the world this week?”  And, yet, so many entrepreneurs wake up to Monday thinking, “How am I going to turn this around?”  Can you feel the difference between those two questions?

The first question is filled with possibility.  The second question is riddled with anxiety.  “But…”, a struggling entrepreneur might say, “How do I focus on sharing my talents with the world when I’m not making money in my business (or at least the kind of money I thought I would make by now)?”

Here’s my answer… The reason you’re NOT making that kind of money is because your focus is on the wrong thing.

Giving creates.  Taking denies.  

That’s true in life and business.  So let me ask you… when was the last time you put your WHOLE heart and mind into your business, not with a focus on “How many people can I sell this week?” or “How many offers can I make?” or “What’s my Call To Action?”  No, when was the last time you woke up, went to your blog or website, got on Facebook Live and thought to yourself, “I’m going to give EVERYTHING I’ve got because someone in my tribe needs it and I can’t wait to help that person out”?

When was the last time?  

Or are you so focused on making money and producing a certain income and being that Rags-to-Riches- Forbes Magazine Entrepreneur-of-the-Year story that all you can focus on is “How do I get there from here?”

I can help you out with that question too.  You don’t…

If what you want is a business that thrives, if what you need is an empire that lasts, the ONLY way to get there is this: give EVERYTHING that you have to your tribe because you want to.

Keep your revenue projections but don’t focus your day to day on them.

Look over your open rates and your conversions but don’t make that the high or low of your day.

Offer your products, services and courses to your tribe because, yes, they do need them but don’t make your business live or die based on whether you sell enough this week.  It will run your creativity dry, kill your desire, and ruin the relationship you have with your tribe.

You want success?  Be that, share that, and help others get that and then see what happens…

P.S.  The latest She Runs The Show podcast is all about the lessons I learned from launching the online course that nearly killed me (yes it did).  Check out the latest episode HERE.

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How to Stop Comparing Yourself to Other Entrepreneurs (Read Time: 3 min.)

Insta 6In life and business, it’s so easy to get caught up in the comparison trap.

For example, I’m a coach, an author, and a Fear-To-Fuel expert.  If I spent my time looking at the thousands of certified coaches, Kindle book authors, and experts teaching online courses on how to overcome fear, I’d certainly call it quits and stop running my business.  What a way to extinguish a dream!

And, yet, far too many of us do exactly that.  Instead of using our social media time to connect and collaborate, we focus on what other people in our field are doing… and then the inner critic rages at us about how we can’t possibly get to that level with “those” super stars.

It’s time to get over that!

In this episode of the She Runs The Show podcast, I talk about:

  1. The REAL reason the comparison switch gets flipped in your life
  2. Why no 2 businesses or brands are the same in ANY way
  3. What writers understand about authentic expression that you absolutely need to get
  4. How to get out of the comparison trap
  5. 3 steps to using your IQ (Individual Qualities) to create massive growth in your business

–>Click HERE to listen<–

When was the last time you held someone else’s dream in your heart? (Read Time: 2 min.)

SRTS 3Connection… It’s a word we entrepreneurs read, hear and see EVERYWHERE…

People talk about it, teach on it and debate through it.

But here’s the deal: connection is what human beings crave.  Of course it’s at the heart of business.  Just as a newborn needs to be touched to remain alive, so people need to be seen, heard, and known in ways that are quickly becoming extinct.

So often, when you’re starting a business, you’re laser focused on what you need to do to get the business off the ground:

Who’s my target market?

What’s my core message?

How often am I posting?

What am I offering?

When’s my product launch?

It’s so easy to get into the self-centered place of ME, ME, ME…

But that’s not where a successful business comes from.

A successful business comes from a clear and complete focus on helping others achieve their goals and dreams, a thing you can only do if you actually understand what those goals and dreams are.

So… I have a challenge for you this week…

I want you to change the lens of your focus.  Instead of focusing on what you have to be, do, or say, I want you to ask and act on one important question:

When was the last time I held someone else’s dream in my heart?

I want you to find out the dreams of 20 people you don’t know this week (use Twitter, Facebook, Instagram, wherever) and I want you to find out how you can help each of those 20 people achieve their dreams.  Whatever is in your power to do, I want you to do it.

Okay now… let’s get started!

Women Breadwinners & Career Change: Climb, Transition or Quit? (Read Time: 5 min.)

 woman 2Woman breadwinner… Who gave you that role?  Who keeps you in that role?  What could easily erase that role?

One answer: Your job.  

Maybe it’s your career.  More than likely, it is your profession.  Is it your calling?  Your vision?  Your grandest purpose for your life?  Probably not… And, yet, you do it.  You do it because it pays the bills.  You do it because it feeds, clothes, and provides a roof for your family.  You do it because it’s what you know how to do well and it’s what keeps you in the current lifestyle you’re accustomed to.

But what happens when the job you do is killing the dreams you have?

How do you make a decision about changing, altering, or erasing a part of your identity that is the requirement for your family’s survival?

The answer most women breadwinners stuck in a career rut choose is this: You don’t.  You stay in the job.  You do what it takes to pay the bills.  You put your big girl panties on and keep it moving.

That might last until your youngest child graduates from high school but, at some point, when you’ve done status quo until it annihilates your soul, what you discover is that you hit a breaking point where you can no longer do what you do, be who you are, and still truly exist.

Your career unhappiness affects EVERYONE around you.  

It hampers every relationship.  It slowly chips away at every dream.  At some point, if your joy is going to be a mainstay in your life, you’re going to have to make a few major decisions about your career (even when you love your career) and, usually, those decisions revolve around one of three options:

Climb? Transition? Quit?

Livelihood, salary, and compensation are critical factors in the life of a woman breadwinner.  If you’re a software engineer earning $250,000 a year and you absolutely hate it, going into work tomorrow and quitting may not be an option.  On the flip side, if you’re a teacher who adores her fifth grade class but your business analyst husband lost his job six months ago and your teacher salary can no longer carry you, your husband and three children, something about your income earning potential has got to shift.  No matter what the situation, women breadwinners are far better off making PROACTIVE career decisions than reactive ones.

If you’re at a crossroads in your career, here are three key questions to ask yourself before you choose either of the three alternatives:

ALTERNATIVE 1: Climb (move up within the company)

1) What career paths are available to me at the company I work for currently?

2) What steps would I have to take in order to move up the corporate ladder?  Would the time and energy investment I’d have to make into these steps be worth the outcome?

3) How can I reality-test my fit for a different position?  In other words, can you shadow a person who currently has the role you’d like to take on?  Can you get a mentor who’s already climbed the corporate ladder and meet with him/her thirty minutes every other week?  Is there an additional role within the company you can take on to “try out” the position you’d be moving towards?

4) How financially stable is my firm?  If I were to move up in the company and get laid off at a later date, would the experiences I gained in this new role make me more viable to companies outside of my current organization?

ALTERNATIVE 2: Transition (change careers/fields)

1) How much exposure have I had to the field/profession I’m looking to go into?  How can I reality test my fit for this position?  If you’re  moving from being a police officer to a doctor, have you interned or volunteered at a hospital?  What experiences can you take on before making a massive commitment to completely change gears in your career?

2) What will be required to fully make this career shift?  Will you need to get an additional degree or certification?  If so, how much will that cost?  How much will you have to pay?  How much time will you have to put in to get those things done?

3) What will it take to get you to the same or a higher salary in this new field?  If you’re a neurosurgeon deciding to become a writer, what’s your plan for making up for the salary lost in the process?  How will you downsize your lifestyle or add additional streams of income to compensate for any lost wages as you make the shift?

4) How willing are you to start over?  When you jump from one career to a completely different one, it often requires starting from scratch which includes working in an entry level position for entry level pay.  Given your family dynamics and your monthly budget, is this something you can afford to do?

ALTERNATIVE 3: Quit (quit a job you hate, one that is sucking the life out of you)

1) What has your current job cost you?  Be specific about the tangible costs of staying in your current position.  Have you gotten carpel tunnel syndrome?  Adrenal fatigue? Depression? Anxiety? Has your eye sight gotten worse?  Did you gain 80 pounds?  Be clear on the what this job is costing you.

2) How much longer do you feel you can stay at your current position?  At all costs, you don’t want to get so fed up that you wake up one morning and quit.  Having an exit strategy is always the best way to go.

3) What is your ideal exit date?  What kind of exit strategies can you start using to make sure you’re out of the company by this day and time?

4) If you had to stay at this company, what could you do to improve your experience of it?

5) If you had a choice between staying on your current job or working for a company that paid much less but had a better working environment, what would you do?

At the end of the day, the best decision you can make about your career will come from four steps (what Dan and Chip Heath call the WRAP Process in a book they wrote called “Decisive”):

1) Widening your options

2) Reality testing your assumptions

3) Attaining distance (i.e. giving yourself time to reflect and consider)

4) Preparing to be wrong (knowing that no decision is permanent and that you can choose a different path at any point you choose)

Be sure that you complete each of the four above-mentioned steps and then (no analysis paralysis) DECIDE AND DO… It won’t be easy but it will be worth it.