Connection… It’s a word we entrepreneurs read, hear and see EVERYWHERE…

People talk about it, teach on it and debate through it.

But here’s the deal: connection is what human beings crave.  Of course it’s at the heart of business.  Just as a newborn needs to be touched to remain alive, so people need to be seen, heard, and known in ways that are quickly becoming extinct.

So often, when you’re starting a business, you’re laser focused on what you need to do to get the business off the ground:

Who’s my target market?

What’s my core message?

How often am I posting?

What am I offering?

When’s my product launch?

It’s so easy to get into the self-centered place of ME, ME, ME…

But that’s not where a successful business comes from.

A successful business comes from a clear and complete focus on helping others achieve their goals and dreams, a thing you can only do if you actually understand what those goals and dreams are.

So… I have a challenge for you this week…

I want you to change the lens of your focus.  Instead of focusing on what you have to be, do, or say, I want you to ask and act on one important question:

When was the last time I held someone else’s dream in my heart?

I want you to find out the dreams of 20 people you don’t know this week (use Twitter, Facebook, Instagram, wherever) and I want you to find out how you can help each of those 20 people achieve their dreams.  Whatever is in your power to do, I want you to do it.

Okay now… let’s get started!