People talk about it, teach on it and debate through it.
But here’s the deal: connection is what human beings crave. Of course it’s at the heart of business. Just as a newborn needs to be touched to remain alive, so people need to be seen, heard, and known in ways that are quickly becoming extinct.
So often, when you’re starting a business, you’re laser focused on what you need to do to get the business off the ground:
Who’s my target market?
What’s my core message?
How often am I posting?
What am I offering?
When’s my product launch?
It’s so easy to get into the self-centered place of ME, ME, ME…
But that’s not where a successful business comes from.
A successful business comes from a clear and complete focus on helping others achieve their goals and dreams, a thing you can only do if you actually understand what those goals and dreams are.
So… I have a challenge for you this week…
I want you to change the lens of your focus. Instead of focusing on what you have to be, do, or say, I want you to ask and act on one important question:
When was the last time I held someone else’s dream in my heart?
I want you to find out the dreams of 20 people you don’t know this week (use Twitter, Facebook, Instagram, wherever) and I want you to find out how you can help each of those 20 people achieve their dreams. Whatever is in your power to do, I want you to do it.
Okay now… let’s get started!