Podcasting… Old idea, new technology.
Podcasting has been around for years but it has had its’ ups and downs in terms of popularity, reach and utilization.
2015 marks a turning of the tide for podcasts.
Starting with all cars produced in 2015, all vehicles will now have dashboards that have easy, built-in access to podcast directories like iTunes and Stitcher. That’s right… No more fumbling with your smart phone as you start your car to find the MP3, the podcast directory, or the blog so you can find that little play button, hit play and hope that the podcast streams as you drive… Or the annoying pulling-over-to-the-side-of-the-road when you’re listening to a great podcast and, all of a sudden, it stops… which you can’t even do if you commute 2 or 3 hours into or out of a major city like New York, Los Angeles or Atlanta. Pulling over and standstill traffic don’t go together.
So podcasting is here to stay… and it’s growing… and it can skyrocket your reach, your service and get your mission out into the world.
But should EVERY entrepreneur have a podcast? Not necessarily.
There’s a lot that goes into the production of a high quality podcast with great sound. Imagine trying to be the solo producer, star, director, and audio engineer for what used to be The Oprah Winfrey Show. Could you really do that alone? Of course not! So, when you want to create a HIGH quality podcast and you want to give your listeners the BEST experience, it’s important to count the cost and assess if you have the time, energy, and stamina to really do this until your podcast creates revenue that then opens up your ability to outsource a lot of it.
In today’s Monday Method episode of She Runs The Show, I talk about 10 Steps to a Successful Podcast.
In today’s episode, you’ll learn:
- Why podcasts are THE tool to share your message with your tribe
- 4 things you need to consider BEFORE making the decision to start your own podcast
- 3 reasons most podcasts fail to build a following
- The 10 steps to a successful podcast