10 Steps to a Successful Podcast (Read Time: 3 min.)

YetiPodcasting… Old idea, new technology.

Podcasting has been around for years but it has had its’ ups and downs in terms of popularity, reach and utilization.

2015 marks a turning of the tide for podcasts.

Why?

Starting with all cars produced in 2015, all vehicles will now have dashboards that have easy, built-in access to podcast directories like iTunes and Stitcher.  That’s right… No more fumbling with your smart phone as you start your car to find the MP3, the podcast directory, or the blog so you can find that little play button, hit play and hope that the podcast streams as you drive… Or the annoying pulling-over-to-the-side-of-the-road when you’re listening to a great podcast and, all of a sudden, it stops… which you can’t even do if you commute 2 or 3 hours into or out of a major city like New York, Los Angeles or Atlanta.  Pulling over and standstill traffic don’t go together.

So podcasting is here to stay… and it’s growing… and it can skyrocket your reach, your service and get your mission out into the world.

But should EVERY entrepreneur have a podcast?  Not necessarily.

There’s a lot that goes into the production of a high quality podcast with great sound.  Imagine trying to be the solo producer, star, director, and audio engineer for what used to be The Oprah Winfrey Show.  Could you really do that alone?  Of course not!  So, when you want to create a HIGH quality podcast and you want to give your listeners the BEST experience, it’s important to count the cost and assess if you have the time, energy, and stamina to really do this until your podcast creates revenue that then opens up your ability to outsource a lot of it.

In today’s Monday Method episode of She Runs The Show, I talk about 10 Steps to a Successful Podcast.

In today’s episode, you’ll learn: 

  • Why podcasts are THE tool to share your message with your tribe
  • 4 things you need to consider BEFORE making the decision to start your own podcast
  • 3 reasons most podcasts fail to build a following
  • The 10 steps to a successful podcast

–>CLICK HERE TO LISTEN<–

 

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Why Your Relationship Should NEVER Be On Your To-Do List (Read Time: 2 min.)

Mark Semple EP 13As a woman entrepreneur, where does your relationship fall on your To-Do list?

How high does intimacy, cuddling, and great sex rank of your most important priorities sheet?

If you said, “No where”, you might be on to something…

In today’s episode of She Runs The Show, I had the pleasure of talking to Mark Semple, coach and creator of Successful Together Coaching.

We talked about everything relationship:

  • Why your partner doesn’t want to be another item on your priority list
  • How women entrepreneurs can support their partners in supporting them
  • What it takes to co-create a relationship you desire (not require) without the other person feeling disposable
  • What it takes to embrace your unfolding journey

You don’t want to miss this episode!

–>CLICK HERE to listen<– 

How to Stop Comparing Yourself to Other Entrepreneurs (Read Time: 3 min.)

Insta 6In life and business, it’s so easy to get caught up in the comparison trap.

For example, I’m a coach, an author, and a Fear-To-Fuel expert.  If I spent my time looking at the thousands of certified coaches, Kindle book authors, and experts teaching online courses on how to overcome fear, I’d certainly call it quits and stop running my business.  What a way to extinguish a dream!

And, yet, far too many of us do exactly that.  Instead of using our social media time to connect and collaborate, we focus on what other people in our field are doing… and then the inner critic rages at us about how we can’t possibly get to that level with “those” super stars.

It’s time to get over that!

In this episode of the She Runs The Show podcast, I talk about:

  1. The REAL reason the comparison switch gets flipped in your life
  2. Why no 2 businesses or brands are the same in ANY way
  3. What writers understand about authentic expression that you absolutely need to get
  4. How to get out of the comparison trap
  5. 3 steps to using your IQ (Individual Qualities) to create massive growth in your business

–>Click HERE to listen<–

Are You a Woman in Your 30s, Single, and Serious About Having Kids Before You Turn 40? 5 Reasons Why You NEED to Start a Business NOW… (Read Time: 4 min.)

PregnantThe biological clock… I used to think it was a myth… in my 20s… And it is a myth, of sorts. But here’s the reality of female reproduction:

As women, we have a very small window (esp. after you figure college, climbing the corporate ladder, a few bumpy relationships, maybe a divorce or two, and then finding ourselves) in which to have babies.

Yes, Halle Berry had a baby at 46.  Yes, Geena Davis was over 40 when she had her first.  Those are the exceptions (and, hello, we don’t really know HOW they accomplished that- let’s not go there).

The reality is that while you can spend your entire life building a career, as a woman, you don’t have your ENTIRE life to have babies.

So what do you do when you’re in your 30s, single, and ULTRA serious about having kids BEFORE you turn 40 (at least baby #1):

Start a business!

Oh, yeah, I said it.

 

Here are 5 reasons why, as a woman wanting to have babies and planning to start a family later in life, entrepreneurship is the way to go:

Reason #1: After all the drama, trauma, and waiting you’re going through to get to Baby #1, the LAST thing you want to do is have that cute, adorable baby and then shuffle him or her off to daycare at Month 3.  For most women, putting babies in day care is a heart-wrenching process and if you don’t want to do it, starting a business is a surefire way to ensure you never have to.  Nanny? Yes.  Baby day care from 6 am to 5 pm Monday through Friday and miss out on all the key moments of those first years? No.

Reason #2: If you don’t want to do the “sacrifice” thing when it comes to mommyhood and your self-care, you’re going to need the kind of money that only entrepreneurship can bring (without the crazy work hours and schedule that higher income jobs require).  Pedicures, manicures, spa days, girls weekend out in Vegas… they cost money.  And so do diapers, formula, humidifiers, strollers that are cute, playpens that don’t feel like baby jails, jumperoos, and all of those Baby Gap outfits… oh yes, $$$$$$.  The more PROFIT you make, the more disposable income you have to take care of the baby AND you…

Reason #3: Providing for a child long term is an expensive state of affairs.  There’s some number rolling around in articles to the tune of $350,000- the cost to raise ONE child.  They forgot that children don’t always leave at 18.  In fact, they’re now coming home after college more than ever so add $80,000 to that price and you’ve got a 30 year estimate for the first 30 years of your FIRST child’s life.  Multiply that by 3, 4 or 5 if you plan to have more kids.  So, the reality is you get the cute, cuddly babies.  The other reality is they cost money for a lifetime.  Multi-millionaire entrepreneurs have the time, freedom AND money to provide security, nurturing, and love to the children they create.  A 9-5 job will never do that on the same level.

Reason #4: You might want to have the option to raise your children as dual stay-at-home parents who happen to be lifestyle entrepreneurs.  What if you want to raise your children with an ultra-involved spouse who, like you, can drop things at a moment’s notice to take the kids to Aspen or Maui or New York City or Japan?  That doesn’t happen when both you and your spouse are working “day” jobs and let me help you out: doctors, lawyers, pharmacists and engineers may make great money but they still have “day” jobs.  #justsayin

Reason #5: You’d like to enjoy the highs and lows of pregnancy with the option of actually ever having to dress up.  As an online entrepreneur, you can be pregnant, plump and happy making money in your PJs.  Does it take a lot of work to get there? Yes.  Is it totally doable?  Yes.  And, trust me, your swollen feet, big belly, and mid-day craving trips to the store for ice cream will thank you for your entrepreneurial decision.

These are just 5 of the MANY reasons that, as a woman who’s in her 30s, single and planning to have a family SOON, you want to start a business NOW.  It might take you a year (or 2, 3, or 4) to find the right partner, get situated, and get pregnant (contrary to all those after-school specials, in your 30s, “one time” isn’t the norm of what it takes to get pregnant).  Why not use that time of “waiting” wisely?  Build a business that supports your need for personal and financial freedom.  Build the nest for that baby you KNOW is on his or her way.  That way, when you actually have the baby, you’ll also have the time to enjoy this long awaited dream.

Yes, darling, it’s time you ramped up on the business so when the baby comes, you can bask in the miracle of the one thing money can’t buy: the ability to create and nurture new life.  

If you’ve been thinking about a business but you don’t know where to start, join me on a FREE call tomorrow night.  I’m bringing you AMAZING information on clarity and calling, two ingredients that are critical to business success.

–>CLICK HERE TO SIGN UP<– 

7 Ways to Use Less Time to Get More Done in Your Business (Read Time: 5 min.)

dear 3 amThere’s never enough time.  I know no other way to say it.

I get the Ford mantra, “If you think it’s hard, you’re right…” and the Wayne Dyer philosophy of “When you change the way you look at things, the things you look at change” but here’s the deal:

If you have major life commitments outside of your business (i.e. a family, going to school full time, a day job, a part time job, etc.), building your business means that you have less time to become MORE productive.

So how do you leverage what little time you have to get A TON of stuff done in your biz?

Here are 10 Time Hacks you can use to create entrepreneurial momentum and SERIOUS productivity:

Hack #1: Stop multi-tasking.  Multi-tasking is highly overrated.  #1- Studies now show that human beings don’t multi-task,  #2- Multi-tasking results in less done well.  Total waste of time.  Stop doing it.  Instead,  put WHOLE mind into PRESENT action.  In other words, whatever you’re working on, give it all you’ve got for the entire time you’re working on it.  Set a timer if you have to but be PRESENT.

Hack #2: Create a triggering ritual that starts your day off right.  What is one thing that you could do that would start your entire day off on the right foot?  For some, it’s exercise.  For others, it’s Starbucks.  Find that one ritual that wakes you up, gets you excited for the day and do it CONSISTENTLY.  Some-timing things doesn’t produce long term results.  It needs to be something that will become what Twyla Tharp, in a book she wrote called The Creative Habit: Learn It and Use It for Life,calls a “triggering ritual.”  It signals to your mind and body, “On your mark, get set, go!!!!!!!!!!!” and you’re off and running. Do it daily.

Hack #3: Sleep less.  Yes, I’m the big bad wolf here.  Yes, I know sleep is critical (books like Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder
and The Art of Extreme Self-Care: Transform Your Life One Month at a Time are champions of this and I agree with them).  However, when you are launching a business, when you are growing a business, and when you have many other priorities pulling for your time, guess what?  Sleep becomes a luxury.  I’m not saying sleep 2 hours a night.  Be smart about your sleep requirements.  Everyone has a sleep threshold (the minimum number of hours of sleep they can operate well on).  Whatever that threshhold is, apply it to a MINIMUM of 4 nights a week.  Try to get good sleep (7-8 hours) 2-3 nights a week.  Will your body’s sleep clock be off?  Yes.  Will your body basal thermometer readings look coo coo for cocoa puffs?  Yes.  Will this be short term if you do it right?  Absolutely!  Do what you HAVE to do now so you can do what you WANT to do later.

Hack #4: Hire help.  I’m bad at this one.  In fact, I’m trying to hire my first assistant right now.  The reality is: no woman is an island.  At some point, if you want to get to the next level, you have to DELEGATE.  For most of us starting out, the sentiment is “I can’t afford an assistant.”  What I’m quickly learning is that you can’t afford to NOT have one.  Go to Task Rabbit or post on a job board or get a referral from a friend but hire help.  And, yes, you will have bad hires the first few times you do it (all of my women entrepreneur friends who’ve been there and done that have told me MANY horror stories) but you’ve got to get up that learning curve.  Start hiring and decide to fail forward.  Eventually, you’ll get the process down and you’ll find the right people to be on your team.

Hack #5: Slash half of your To-Do list.  Ooooh… I know… Tough stuff.  Far too many of us love the feeling of a checked off looooooooong To-Do list but do we ask ourselves, “How important is each of these things to the overall success of my business?”  I don’t think so… Be super-vigilant about your To-Do list and keep it small (like 3 items a day).  What are the 3 MOST important moves you’ll need to make today?  Get those done and then figure out your next 3 steps…

Hack #6: Get a massage.  Weird, right?  Massage?  Business?  Massages relieve tension.  Relieved tension makes way for creativity.  Creativity fosters innovation and innovation produces results.  Use Groupon to find cheap massages or go to the local massage therapy school in your area and have massage students give you a one hour massage for cheap.  Either way, make this a once-a-week to once every two week REQUIREMENT.  Ease your mind, restore your life!

Hack #7: Keep family time CENTRAL and work time PERIPHERAL.  One of the most profound things I’ve ever read on this issue came from Jon Acuff’s book,Start: Punch Fear in the Face, Escape Average and Do Work that Matters.  In the book, he says, “Be selfish at 5:00 am… When you’re a spouse, parent, or caregiver, your time doesn’t just belong to you.  It’s in large part communal property, shared by the entire house.  But that doesn’t mean you can’t be selfish with some of that time.  You just have to know when you can be, which is why I mention 5:00 am.”

None of these hacks are “secrets.”  They’re timeless strategies that work.  The key to making the most of them is CONSISTENCY.

Pick one of the above hacks and commit to implementing it for the next 30 days.

I’d love to know which one you pick.

Leave a comment letting me know which Hack you’ll be working on the for month of December.

Let the accountability begin!

Time flies

Who told you it was going to be easy? (Read time: 4 min.)

hope for itThere’s a movement going on that goes something like this:

“Getting what you want is easy.”

“You think it and it flows to you like water.”

“If you believe it, you can receive it.”

“Imagine, visualize and have faith and watch everything fall into the line.”

“The Universe will bring everything to you…”

That is what I call the bullshit, paint-by-numbers, sugar-coated method of ruining naive, trusting people’s lives…

There is some truth in each of the statements above:

1) What is for you is for you and what is for someone else is for them… and you never have to fight, steal, beg, or borrow to have what you want.  Now, you can always keep yourself from getting what you want by living in the “I don’t deserve this” self-sabotage place but that’s entirely and completely up to you.  Nobody else has to help you with self-esteem and deservability issues.

2) What you think has extreme influence on what you do.  “As a man thinketh, so is he” and that’s not because thoughts become things in the way that far too many seem to believe.  It’s because we take actions based upon our predominant thoughts.  Our consistent actions then become habits.  Our enduring habits then become ways of living and, before long, we begin to think that we ARE what we DO.

3) Belief and faith are important because they set the tone for the risks you’ll take and the options you’ll allow yourself to exercise.  But belief without action is nothing.  You can believe you’re going to be a millionaire all you want but if you never take the necessary actions, you’ll be left with a ton of empty faith and no money.

4) The Universe… Hmm… let’s go there for a minute.  Energy is energy.  God is God but none of that means anything if you don’t understand that you get what you give.  What you put out there comes back to you EVERY time.  More than that, the Universe WILL conspire in your favor but if you don’t even know what your “favor” is really doing under the surface (meaning all of those limiting beliefs that are secretly running your life), then the Universe might just be helping you into a pit of pain.

5) At the end of the day, we control very little but we influence A LOT.  Spending too much time in our tiny circle of control and not enough time in our enormous circle of influence  is the surest way to experience numerous nervous breakdowns.

Let me be VERY clear about what needs to change about how we approach the Laws of the Universe:

  1. Your path to your destiny, dreams, or desires does not and, in many cases, WILL NOT be easy.  It doesn’t have to be.  You CAN do hard things and there’s a sense of accomplishment and power that comes with being able to overcome the obstacles.
  2. You get what you give.  If you bring mediocre to your attempts at success, you’ll get mediocre.  If you spend your time being  jealous and envious of other people, you’ll get jealousy and envy back.  If you walk around saying that life hates you, you’ll continue to get proof that it does.  You are the one creating your world so what you see REALLY affects how you experience life.
  3. You call something into being before it EVER really is but it’s not faith alone that takes it from idea to reality.  It’s faith combined with purpose, vision, passion, commitment and persistence.  There’s a lot that goes into this “thinking from the end.”  This is not about wishing for a thing and waiting for its arrival.  It’s about intending a thing, speaking it into being, and with unwavering dedication and flexible action, taking daily steps towards the goal UNTIL it arrives.
  4. No matter how much you beg, plead and bargain with the Universe, there’s timing to everything.  Your actions can slow down or speed up the process but they aren’t the only things determining the duration.  Be patient with life and believe that life works for you.  When you do this, you let go of the resistance of impatience and you embrace the openness of change.  You enjoy life in the process instead of waiting impatiently to arrive at the destination.

At the end of the day, it is up to you to decide if you’re not strong enough to stay the course, if you’re not committed enough to do hard things, if you’re simply not ready to take the risks necessary to ascend to a higher life.  You can choose to shrink, not grow, refuse risk and stay the same… and the Universe will love you all the while.  But it is not up to anyone or anybody else to make life easy, to offer you everything you need at the blink of an eye or to sugarcoat your existence by not offering you soul opportunities for growth (that usually come in the form of pain).  Why we live in a world where people would rather sedate their grief than feel it, I don’t know but true strength does not come from an easy course; it comes from a life fully lived and experienced.  That means the good, the bad and the ugly.  Don’t shy away from any of it.  You can and WILL do hard things… and the victory of it will enthrall you!

Time to Say Goodbye (Read Time: 3 min.)

Kass Pic 1I’ve been thinking about this moment since mid-summer and I’ve put off this moment for a long, long time… She Runs the Show’s time has come and gone for me.  I’m sure there will be many women breadwinner coaches who are on the scene or will arrive on the scene in the next 5 years who’ll taken women breadwinners to the next level.  For me, this is not my passion, my bliss, what I feel like I was put on this earth to do.  It’s time to move on.

In the past, I’ve struggled with moving on.  All the signs would be there.  The Universe would inundate me with clues that, yes, it was time to move on.  But the responsibility, loyalty and perfectionist in me would refuse to quit and hang in until things got so bad or so pointless that I could no longer stay.  Thank goodness that with age comes wisdom.  At 35, I’m starting to get that when a thing is done, it’s done… and it’s time to move on.

So, without further ado, I want to thank every person who read this blog.  Thanks to every person who emailed and posted comments.  I’ve loved the work I’ve done and the impact it has had.  It is now time for me to move on to something different but in order to fully go in a new direction, one has to be willing to fully release the past.  I am thankful for every moment I worked on this blog and I am thankful for every person who contributed to its success.

Have fun, go after what you REALLY want and know that being a woman breadwinner rocks!  The good, the bad and the ugly, it’s worth every moment of the role!

Til we connect again!

Kassandra

I took a break and now I’m back… (2 min.)

Kass Pic 1It’s taken me weeks longer than I expected to come back to She Runs the Show.  I’ve been in a mode of self-reflection the past few months… and between all the self-reflection and all the business plan considerations… and a few health scares… I spent some time asking, “Am I running myself too hard, too fast, doing too much?”  So I slowed down… REALLY slowed down… I started doing crazy things like getting 7 hours of sleep a night and going on a weekend getaway, having one day a week where I do NO work and pursuing other things that I used to do like crocheting.  I started to ask myself important questions like, “What’s fascinating about me?  What needs to be in my life?  What needs to go?  How can I bring the sexy back?”  All super important questions that I’d been using work to avoid answering… and now I’m answering them.

Reflection has its benefits… and its costs… It suddenly dawned on me today, while cycling on a spin bike, that I missed She Runs the Show.  I missed writing these posts.  I missed spouting the truths I know about being a woman in charge of her life.  I felt ready to come back to all of this.

Will it be the same as it was before?  No, it won’t.  I was working way too much before, sleeping way too little, and my health finally caught up with me.

Is my message going to be the same?  Probably not.  Woman breadwinner is a nice term but my focus is going to shift from talking about the title to communicating about the lifestyle- how you get to create it, define it, dream it and live it.

Is it all going to be worth reading?  Absolutely!

Stay tuned…

Are you an Undercover Woman Breadwinner? 3 Reasons you don’t want people to know (Read Time: 5 min.)

searchingThere’s very little research out there on women breadwinners.  As I flipped through study after study, what came up was the same thing:

Many women are resistant to talking about their breadwinner status out of fear of compromising their husbands’ masculinity and sense of self.

It’s an epidemic that can be seen article after article and study after study:

Women don’t want the neighbors, their friends or their families knowing that they bring in most of the income.

Why?

Here are 3 reasons:

  1. They don’t want their spouses feeling like sidekicks (rather than providers).  Even if it’s an absolute facade, many women breadwinners would rather keep their husbands’ self-esteem and masculinity in tact by playing down their success than owning their power and risking the loss of their spouse’s love and approval.
  2. They don’t want their friends and family reminding them why “he” still isn’t good enough.  There’s still a lot of people in our world who cling to the idea that the man should always make more, that he needs to be the provider, and that any man who doesn’t do that is an absolute loser.  Those kinds of stigmas impact women breadwinners as they try to keep the relationships with those people (parents, siblings, friends, and co-workers) in tact while also valuing what they have in their marriages.  However, when it becomes known that the woman is the breadwinner, people start to talk.  Parents start to give advice and friends start to look at both spouses funny  In fact, many still look at a stay-at-home-dad/high-powered working mom situation and think, “Why did she marry him?”  That stigma keeps many women breadwinners “in the closet.”
  3. They want to live in denial about the feelings of resentment, inequity and frustration being felt as a way to protect the relationship and avoid confrontation.  Sometimes, women breadwinners don’t make their status known because they’re still having a hard time understanding and accepting the relationship themselves.  Many women become breadwinners by circumstance (a spouse loses his job, gets sick, or she gets a fantastic job offer that she can’t turn down).  When it happens this way, many women assume that either their spouses will “catch up” or they’ll eventually lean back and their husbands will, once again, be the financial heroes they one were.  When that never pans out, resentment sets in and the only way to stuff that resentment down is to pretend like it doesn’t even exist.  But, ignoring the issue does not change it.

At the end of the day, there’s no reason to hide your power or to play small… not even for your spouse.  The woman breadwinner family dynamic is somewhat new but the issues that surround it are as old as time.  It’s important that all women breadwinners speak their truth, own their brilliance, and navigate through unexpected change and transition.  Does doing all of this guarantee a perfect outcome?  No, it doesn’t.  What it does guarantee is the opportunity to have a relationship and life a live that is both authentic and enjoyable.

Remember:

The truth is always worth telling and living.