Women Entrepreneurs: Where is your power coming from? (Read Time: 3 min.)

Unsplash 4Power is within you.   Every fiber of your being, every thought that you think, every breath that you inhale and exhale, it’s filled with power…

So, why are so many women entrepreneurs still playing small in the world?

Why are we waiting for our turn to lean in or our opportunity to stand out?

I’m still seeing far too many women in business catering to what they think other people want from them, waiting in the wings because they don’t feel good enough, smart enough, beautiful enough, thin enough or experienced enough…

If only they knew…

In today’s She Runs The Show episode, I talk about where your power is and isn’t coming from… and how to reclaim it…  Check out Episode #41                –>HERE<–

P.S. Ready to take your fear and turn it into fuel for your dreams?  Subscribe and become a Fear-To-Fuel VIP member and grab tons of FREE coaching, inspiration, strategy and members only access to live Q&A Sessions.

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3 Ways to Redefine Rest (Read Time: 3 min.)

Woman sleeping on sofaThe last week has been challenging… Did I say CHALLENGING?  Between going on a nutrition cleanse and starting a new round of fertility treatments, my gung-ho, 24/7 entrepreneurial efforts were completely thwarted.  Fast forward to today, Sunday, and it’s a struggle writing this blog post… which has led me to two epiphanies:

1) I don’t do REST well.

2) I don’t know how to feel like an entrepreneur when rest is my only option.

And I’m sure I’m not the only one… As women entrepreneurs with so many responsibilities, it can be so easy to work too much and rest too little… until our bodies force us to do so and, by then, it’s too late to create harmony between work and rest; rest has become doctor’s orders.  So I’m using this new rest lesson to learn how to redefine rest.

Here are 3 ways I’m redefining rest:

1) Rest is a choice I can make (rather than an ultimatum I have to take).

2) Rest IS temporary.  This is a critical one for me.  Every time my body demands rest, I worry that the specific demand will become a permanent requirement.  It’s hard to invite over a guest you don’t think will leave.  I’m working on this one.

3) Rest is necessary to success.  Action feels and looks better.  It more logically fits into the timeline of success.  However, there’s a time for work and a time for rest.  I’m still learning how to fit rest into the equation.

At the end of the day, the ability to rest is a personal choice that we, as women entrepreneurs, can make.  The first way to choose rest comes in redefining how we see, understand and feel about rest.  I’m working on it…

I’d love to hear from you.

What’s your take on rest?

Like it, love it or wish you didn’t need it?

How have you (or are you) changing your perception of rest?

 

5 MUST HAVE apps for Women Entrepreneurs (Read Time: 3 min.)

 

hustle 2Apps… Ten years ago, that word wouldn’t have even registered for most of us.  And, yet, here we are in smartphone heaven with every app imaginable.

If you’re a busy entrepreneur like me, you don’t have time to surf Google Play or iTunes to figure out what the best apps for running your business are so let’s take a shortcut and go over the 5 MUST HAVE apps for women entrepreneurs.  Keep in mind two things: 1) Apps like gmail and Facebook aren’t included in this list.  Everybody has them and they’re basic, and 2) The apps are listed in no particular order and they are FREE to download.

APP #1: Evernote

Evernote is quickly becoming the Microsoft Office of apps.  You can do everything from sketch to text to create voice notes to collaborate in REAL time with others on a particular Evernote document.  It’s a powerful tool to have at the press of a smartphone button when you want to jot down ideas, create To-Do lists (love the little checkbox bullet points that you can actually check off), and collaborate on projects with others who also have access to Evernote.  For example, you can create a checklist for your Virtual Assistant (VA), put it in Evernote, update it while you’re at the grocery store and, within seconds, your VA has the updated note.  It’s a powerful tool that’s worth paying the premium monthly charge for ($5/month for premium individual users and $10/month per user for teams/business).  Check out Evernote at http://www.Evernote.com.

APP #2: Toggl

For those of you who hate to keep track of your time (but REALLY want to know at the end of each week whether you’re making good use of your time), Toggl is the way to go.  Toggl is a free time tracker software that allows you to break up your time into projects so you can see where your time is being spent.  At the end of each week, you can pull a summary report to see where your time is being spent.  The toggl app is totally useful when you want to track time on the go.  And when you forget to stop your timer, Toggl sends you an email letting you know that Toggl’s still running.  Very cool way to track time!  Visit Toggl at http://www.toggl.com.

APP #3: MyFitnessPal

Being an entrepreneur requires a serious amount of time.  It’s easy to forget to eat or workout when you’re working 24/7.  However, not eating healthy and not working out will stamp an expiration date on your body that your business does not need.  MyFitnessPal allows you the room to log your food and your workouts AND see your daily nutrition totals, all from a smartphone, computer, or tablet.  It’s the easiest way to keep track of what you’re eating and how you’re moving.  Throw your food journal away and use MyFitnessPal.

APP #4: Instagram

Instagram is today what Twitter was in 2007.  It’s growing by leaps and bounds and entrepreneurs are building followings and clients from Instagram alone.  Capture your breakfast, a beautiful sun rise, or a night out with friends on your smartphone and share it with your tribe on Instagram.  It’s that easy.  Be sure to follow me on Instagram at http://www.instagram.com/kassandrabibas.

APP #5: WhatsApp

I’m new to WhatsApp but the uses for it are endless.  If you have a global company (or plan to have clients around the world), using WhatsApp to stay connected through text message (without international text messaging fees) is key.  Here’s an article on how some entrepreneurs are using WhatsApp: http://articles.economictimes.indiatimes.com/2014-09-02/news/53480091_1_whatsapp-text-message-new-customers.

I’d love to hear from you!

Which of the above 5 apps are you using?

Which of the above 5 apps will you start using this week?

The Top 3 Beliefs That Are Sabotaging Your Business (Read Time: 4 min.)

frank lloyd wright“The thing always happens that you REALLY believe and the belief in a thing makes it happen.” -Frank Lloyd Wright

If you want to know what your CORE beliefs are about your business, look at your business results.  That’s a hard statement to take, isn’t it?

The reality of core beliefs is that, for many of us, we’re not even clear about what it is we REALLY believe.  For a lot of us, it is our limiting beliefs that drive our businesses and not the beliefs we “hope” we’re holding.  The first step to changing core beliefs comes in identifying what beliefs are running your show.  The only way to do that is to take some time to get real with where you are in your business, the limitations you’ve put on your business model and what it is you “think” you MUST do in order to be successful.  When you get down to the core of those things, the sabotaging beliefs become clear.

To avoid spending weeks in analysis paralysis, let’s talk about the top 3 beliefs that are sabotaging your business/business model (and by business model, I mean the approach you’re taking to build your business- examples: 1:1 work with clients, membership site, online or digital product, group coaching program, etc.).

LIMITING BELIEF #1: The way I’m currently running my business is the BEST AND MOST EFFICIENT WAY for me to make money.

Buying into a specific way to do business WITHOUT fully investigating the options is a surefire way to extend the amount of time it’s going to take for you to get to maximum profitability.  There are always going to be fads in business models, sales funnels and marketing approaches.  Teleseminars used to be THE thing; now the thing are under the helm of webinars.  Twitter was THE place to connect; now it’s Facebook.  You can attend every free training out there and here each of the “experts” tell you the “BEST” way to make money fast and, before long, you’ll be totally confused and completely overwhelmed.

The BEST AND MOST EFFICIENT way for you to monetize your business is going to come down to 3 things:

1) Your current skillset (i.e. your strengths, experience, and where your marketing/sales talents lie right now).

2) Your current resources (both material and human).

3) What your target market needs and how they can best receive what they need.

Your target market might not like webinars so why use them?  Your target market may not be watching YouTube videos so why spend thousands on a camera crew and lighting?  Your target market might not even know what group coaching is so why develop a year long group coaching program?

Before you get overly committed to ONE WAY of doing business, be sure that you’ve assessed the needs of your target market, your skillset, and the extent to which you can tap into the resources necessary to run your business in that way with efficiency and excellence.  And be willing to change your mind on that in the future.  Like I said, teleseminars were the rave two years ago.  Now it’s webinars.  You have to be willing to flex and flow with your business model.  Getting overly committed to any one strategy will lead to inflexibility, outdated thinking, and a lack of sales.

LIMITING BELIEF #2: Taking ANY client is better than having NO clients.

Working with any client is going to take time and energy from you.  You’re investing in them as much (and more) than they are investing in you.  There’s a serious temptation, at the start of a business, to want to take ANY client just to say you have a client (or to earn a few bucks).  Not a good idea… When you take on a client who’s really not your client, the level of negativity, drama, hassle and pain they bring will end up costing you 200% more than whatever amount of money they paid you… and, when all is said and done, your client will still be who NOT for you and you will have lost valuable time, energy, and opportunity that could’ve been spent with another client who you’d want to work with again in the future.

Bottom line:

Get good at firing clients that aren’t yours and rejecting clients who do not fit your client profile.  

Money will come but your energy doesn’t need to be sucked up by a client that really isn’t meant for you.

LIMITING BELIEF #3: I have to offer my product/service at a cheaper rate because I’m not as established as other people in my industry.

This gets new entrepreneurs EVERY SINGLE TIME.  Stop it!  Even if you’re new to your business, step back for a moment and assess how many YEARS you’ve spent using the skills, talents, gifts and abilities that are central to your business.

What’s your professional background?  

Educational background?  

How many years did it take you to get that degree?  That certification?  

How many family members, friends, and associates have you helped with these exact problems (even if you didn’t get paid for it)?  

How many books have you read on this topic in your business that you can now quote line by line?  

The reality is this: most new entrepreneurs are an expert IN their business but a novice in how to run a business.  You’re charging based on your expertise IN the business so charge what you’re worth.  Really assess the value that you’re offering and be sure to charge what you would charge five years into your business.  Why?  Because customers have a hard time adjusting to super high price hikes.  If you introduce your business with bargain basement prices now and then try to go to a price point worthy of your product in 6 months or a year, your customer base will revolt.  Don’t make that mistake.  Charge what you’re worth the FIRST time around.

Okay, so you now have the top 3 beliefs that are sabotaging your business model.

Here are 3 things you can do to change those beliefs:

1) Write down 3 new beliefs to replace these 3 limiting beliefs.  For example, limiting belief #1 could easily become, “There are always going to be better and more efficient ways to run my business.  I stay on top of the latest trends and models and change easily and effortlessly as I see fit.”  Say this every time you feel yourself being too stubborn about a process or approach in your business.  Over time, you’ll start to become what you speak.

2) Get an accountability partner.  Find a mentor who’s attained the level of success you want and ask that person to be your accountability partner, the person who can see when you’re falling prey to a limiting belief and call you out on it.  EVERY entrepreneur needs a mentor.  Whether it’s a mastermind group, an entrepreneurship coaching program, or a 1:1 mentor who’s as successful (as an entrepreneur) as you plan to be, you need guidance so you can take massive action without also making massive mistakes.  When you have a mentor, you can avoid making mistakes that your mentor made.  You can also seek advice and get an objective perspective on making changes that you wouldn’t have access to if you were going it alone.  A mentor is critical to your success.  If you don’t have one, make this you NEXT step, period.

3) Deal with your fears around building and growing a business.  Having coached thousands of entrepreneurs and aspiring entrepreneurs, what I’ve learned is that the #1 thing that keeps entrepreneurs from building their business to the success level they say they want is FEAR.  I could develop the most elaborate, amazing action plan with a client but if fear is running the show, no action would be taken.  I created a 5 week fear transformation course called LOSE YOUR FEAR, BUILD YOUR BUSINESS because I wanted to help entrepreneurs turn their fear into MASSIVE Daily Action and make that fear transformation technique a reflex within entrepreneurs.  When you build your fear transformation muscles, you learn how to turn fear into fuel.  If fear is keeping you stuck in your business, sign up for LOSE YOUR FEAR, BUILD YOUR BUSINESS  –>HERE<–.

I’d love to hear from you.

What beliefs are sabotaging your business success?

What steps are you taking to change that? 

 

 

Are You There YET? How to Answer that Question… (Read Time: 2 min.)

Grow faster 2Every entrepreneur, at some point or another, gets THE question: “Are you there YET?”

Maybe others don’t say in quite that way but, whether it’s your third day in business or your third year in business, at some point, the people closest to you (the ones who are most attached to the goal and, oftentimes, most ignorant of the work it takes to get to the goal), will ask you THE question… and it can take on one of many forms, like:

“Are you making any money from your best yet?”

“How long before you start making money and pay back the loan you owe me?”

“You spend so much time working on the business.  When are you going to start seeing a return?”

“I don’t know… You’ve been at this a long time.  What if it doesn’t work?”

I’m sure you could add at least ten more variations to the mix.

At the end of the day, there may be people in your inner circle who simply don’t get the entrepreneurial journey but think they know a lot about entrepreneurial success (they read Fast Company, Entrepreneur, and Success Magazine).

What do you do when the people who are closest to you demonstrate impatience for your success?

Listen to today’s episode of She Runs The Show and find out…

–>CLICK HERE TO LISTEN<–

Why You’re Not Blogging Consistently and How to Stay The Course (Read Time: 4 min.)

Buffer 18For the last 3 months, I have been AWFUL at blog posting.  Between launching my new podcast, She Runs The Show, and writing 1 Kindle eBook a week AND launching a new 5 week online course, things have been CRAZY!!!!!!!!!!  But it doesn’t change the fact that I love to write, I love to share, and blogging is a passion of mine.

So I had to have a Get-It-Together-Talk with myself and evaluate A- Why I wasn’t blogging consistently (or at all), B- What it was going to take for me to get back to a blogging schedule and C- What strategies I needed to put into place to ensure that I stick to my blogging schedule (no whining, complaining, or excuses allowed).

And that’s what we’re going to cover in this blog post.

By the end, you’re going to learn:

1) The 3 reasons why consistent blogging doesn’t happen

2) How to spend less than 5 minutes creating a blogging schedule

3) How to produce valuable content in the least amount of time possible

Let’s go!

THE 3 REASONS CONSISTENT BLOGGING DOESN’T HAPPEN: 

Reason #1: Your day isn’t planned in advance and you allow time to run you instead of you running your time.

This happens to me EVERY time I don’t plan out my week in advance…and not just in the area of blogging.  If I don’t schedule out my workouts (NOTE TO SELF: book your spin bike for the week so your slot isn’t taken), prep my meals for the week, and set up my calendar to reflect where I’m supposed to be when, I’m screwed.  What winds up happening, from there, is a whole bunch of “stuff” that never has much of a rhyme or reason and never turns into massive success by the end of the week.  That doesn’t work if your goal is to build something amazing in your life.

Reason #2: Your blogging time (although it might be on your calendar) isn’t a NON-NEGOTIABLE use of your time.

Ever have a 5 minute Facebook excursion turn into a 1 hour FB time suck… and then wonder why you don’t have enough time to blog?  Yup, me too… What I’m starting to realize is that when I blog, I need to put WHOLE mind into PRESENT action.  Instagram, Twitter, and Facebook cannot be up on a tab of my computer while I’m writing a post.  My phone can’t be zinging and dinging with new updates as I’m writing this post (NOTE TO SELF: turn your Samsung face down- check!).  All of these things are distractions that can lure you away from doing something consistently and persistently that you “say” is important to your business.  At the end of the day, it’s not about what we “say” we’ll do; it’s about what we actually do…

REASON #3: You didn’t create a content calendar in advance.

In December, I spent 4 or 5 hours researching topics, blog titles and generating blog topic ideas which lead to a 9 page (front and back) listing of EVERY blog post I’m going to write in 2015.  If I hadn’t spent the time to develop a content calendar (which I still need to put in a Google spreadsheet), it would take me hours to research AND write each blog post.  Having a content calendar (whether it’s on paper like mine or on a Google doc or in Excel) is critical to being able to focus on efficient, effective blog writing.

HOW TO SPEND LESS THAN 5 MINUTES CREATING A BLOGGING CALENDAR: 

For those of us who are prone to over-thinking things, here’s an easy way to create a blogging calendar:

  • Pick 2-3 days a week that you’ll blog (for me, it’s Sunday, Tuesday and Thursday- I’ve found that Mondays are way too hectic with the podcast to even thinking about blogging)
  • Open your calendar (I have both an actual calendar and Google calendar) and block out a recurrent, weekly 30 minute appointment for those days
  • Set up reminders for each blogging appointment that goes to your phone and to your email (and pops up on your computer)
  • Follow it!  That’s it!

HOW TO PRODUCE VALUABLE CONTENT IN THE LEAST AMOUNT OF TIME POSSIBLE: 

  1. Check out the top 3 blogs in your content area and see what their top 50 posts are (topics, headlines, etc.).  Examples like Mind Body Green, The Daily Love, and Entrepreneur come to my mind when I think about my niche.
  2. Set up Google alerts for your subject matter so that you receive the latest articles and news right in your inbox. Here’s an article on how to set up a Google alert: https://support.google.com/alerts/answer/4815696?hl=en
  3. Pull from your own life experiences and provide lessons so people can learn from your mistakes.
  4. Find the loopholes in your industry and write about them (What aren’t the leaders in your industry saying that needs to be said?  Maybe it’s time you said it!)

At the end of the day, these are the things that I’m MAKING myself implement so I can blog more consistently.

I’d love to hear from you.

What tools do you use to blog consistently?

What strategies are you incorporating into your work schedule so you do blog as consistently as you’d like?

What are you struggling with in terms of blogging?

Leave a comment below!

Women Entrepreneurs, Past Lives & How Your Soul Lessons Can Transform Your Business (Read Time: 3 min.)

Dani Quote 6The Akashic Records- the Book of Life- a record believed to contain all of the lessons, experiences, and history of every soul.  Even if you’re not a believer in reincarnation, it’s an interesting concept.

What if we were born into this lifetime with key lessons, soul agreements, and particular people that we are destined to learn, fulfill and meet?

What if nothing happens by accident, as if everything unfolds for our Highest Good?

What does that say about the pain, tragedies, and obstacles of life?

In today’s episode of She Runs The Show, I talk to Dani Gardner, a mentor and coach who helps women entrepreneurs discover and embrace their calling.  She does this in a number of ways: going into a person’s Akashic Records, uncovering the soul lessons, gifts, and history of that person’s soul, helping the individual clear blockages, and coaching the person into a new way of being and operating in the world.  It’s about making a conscious decision to do this lifetime differently by taking all of the lessons and experiences from prior lifetimes, learning the lessons and moving forward with love, freedom, and abundance.

This was a POWERFUL interview and a MUST listen!

If you have any inkling or feeling that you’ve lived lifetimes before, if you find yourself repeating certain negative patterns in careers, relationships or business decisions, if you know that you were born for more but keep getting stuck in self-defeating stories, you’re going to want to listen to today’s episode.  Click below to listen…

–>CLICK HERE TO LISTEN<–

10 Steps to a Successful Podcast (Read Time: 3 min.)

YetiPodcasting… Old idea, new technology.

Podcasting has been around for years but it has had its’ ups and downs in terms of popularity, reach and utilization.

2015 marks a turning of the tide for podcasts.

Why?

Starting with all cars produced in 2015, all vehicles will now have dashboards that have easy, built-in access to podcast directories like iTunes and Stitcher.  That’s right… No more fumbling with your smart phone as you start your car to find the MP3, the podcast directory, or the blog so you can find that little play button, hit play and hope that the podcast streams as you drive… Or the annoying pulling-over-to-the-side-of-the-road when you’re listening to a great podcast and, all of a sudden, it stops… which you can’t even do if you commute 2 or 3 hours into or out of a major city like New York, Los Angeles or Atlanta.  Pulling over and standstill traffic don’t go together.

So podcasting is here to stay… and it’s growing… and it can skyrocket your reach, your service and get your mission out into the world.

But should EVERY entrepreneur have a podcast?  Not necessarily.

There’s a lot that goes into the production of a high quality podcast with great sound.  Imagine trying to be the solo producer, star, director, and audio engineer for what used to be The Oprah Winfrey Show.  Could you really do that alone?  Of course not!  So, when you want to create a HIGH quality podcast and you want to give your listeners the BEST experience, it’s important to count the cost and assess if you have the time, energy, and stamina to really do this until your podcast creates revenue that then opens up your ability to outsource a lot of it.

In today’s Monday Method episode of She Runs The Show, I talk about 10 Steps to a Successful Podcast.

In today’s episode, you’ll learn: 

  • Why podcasts are THE tool to share your message with your tribe
  • 4 things you need to consider BEFORE making the decision to start your own podcast
  • 3 reasons most podcasts fail to build a following
  • The 10 steps to a successful podcast

–>CLICK HERE TO LISTEN<–

 

7 Things I’m Struggling With Right Now (Read Time: 2 min.)

7 thingsAt every stage of business, you’ll have different issues that you’re struggling with.  Whether it’s finding time to complete an ebook or hiring your first virtual assistant, there’s going to be something that you’re struggling with.  In today’s episode of She Runs The Show, I share 7 things I’m struggling with right now.

–>Click HERE to listen<–

I’d love to continue the conversation here on the blog.

What are you struggling with right now?

How do you work through those issues?

Let’s talk!

Want to Be Featured in The Huffington Post? Read this… (Read Time: 2 min.)

Huff PostHave you ever wondered how entrepreneurs get featured in the Huffington Post?  

Or write articles from Entrepreneur, Success, Forbes or Fortune Magazine?

That was my question too!  For years, I’ve wanted to write for HuffPost and, no matter who I asked, I couldn’t get an answer on how all of that works.  While The Huffington Post has its own submission page, what I’ve come to discover about the whole process is this:

1) There are way too many submissions that the editors NEVER get to

2) Submitting through their ‘submit’ page is NOT the way to go

So how do you get featured (and, thus, share your knowledge, expertise, and brilliance with the world)?

Two words: guest blogging.

I’m going to warn you.  This process takes time (we’re talking AT LEAST 6 months here) and it’s not for the people who are looking for immediate results.  This is for those who are willing to be persistent, consistent and give 100% (i.e. their best work) to smaller sites first and, as 6-12 months of this consistency goes on, become diligent about reaching out directly to key editors at the larger magazines and sites.

So… are you ready for a play-by-play breakdown of how to get the ball rolling?  Good, listen to this week’s Monday Method on the She Runs The Show podcast and learn how to create a guest blog posting system.

By the end of today’s episode, you’re going to learn:

  • What guest blog posting is and why it’s critical to building your brand
  • The 3 main goals behind guest blogging
  • How to find guest blogging opportunities
  • The 8 simple steps to creating a guest blog post system

–>CLICK HERE TO LISTEN<–