The Top 3 Beliefs That Are Sabotaging Your Business (Read Time: 4 min.)

frank lloyd wright“The thing always happens that you REALLY believe and the belief in a thing makes it happen.” -Frank Lloyd Wright

If you want to know what your CORE beliefs are about your business, look at your business results.  That’s a hard statement to take, isn’t it?

The reality of core beliefs is that, for many of us, we’re not even clear about what it is we REALLY believe.  For a lot of us, it is our limiting beliefs that drive our businesses and not the beliefs we “hope” we’re holding.  The first step to changing core beliefs comes in identifying what beliefs are running your show.  The only way to do that is to take some time to get real with where you are in your business, the limitations you’ve put on your business model and what it is you “think” you MUST do in order to be successful.  When you get down to the core of those things, the sabotaging beliefs become clear.

To avoid spending weeks in analysis paralysis, let’s talk about the top 3 beliefs that are sabotaging your business/business model (and by business model, I mean the approach you’re taking to build your business- examples: 1:1 work with clients, membership site, online or digital product, group coaching program, etc.).

LIMITING BELIEF #1: The way I’m currently running my business is the BEST AND MOST EFFICIENT WAY for me to make money.

Buying into a specific way to do business WITHOUT fully investigating the options is a surefire way to extend the amount of time it’s going to take for you to get to maximum profitability.  There are always going to be fads in business models, sales funnels and marketing approaches.  Teleseminars used to be THE thing; now the thing are under the helm of webinars.  Twitter was THE place to connect; now it’s Facebook.  You can attend every free training out there and here each of the “experts” tell you the “BEST” way to make money fast and, before long, you’ll be totally confused and completely overwhelmed.

The BEST AND MOST EFFICIENT way for you to monetize your business is going to come down to 3 things:

1) Your current skillset (i.e. your strengths, experience, and where your marketing/sales talents lie right now).

2) Your current resources (both material and human).

3) What your target market needs and how they can best receive what they need.

Your target market might not like webinars so why use them?  Your target market may not be watching YouTube videos so why spend thousands on a camera crew and lighting?  Your target market might not even know what group coaching is so why develop a year long group coaching program?

Before you get overly committed to ONE WAY of doing business, be sure that you’ve assessed the needs of your target market, your skillset, and the extent to which you can tap into the resources necessary to run your business in that way with efficiency and excellence.  And be willing to change your mind on that in the future.  Like I said, teleseminars were the rave two years ago.  Now it’s webinars.  You have to be willing to flex and flow with your business model.  Getting overly committed to any one strategy will lead to inflexibility, outdated thinking, and a lack of sales.

LIMITING BELIEF #2: Taking ANY client is better than having NO clients.

Working with any client is going to take time and energy from you.  You’re investing in them as much (and more) than they are investing in you.  There’s a serious temptation, at the start of a business, to want to take ANY client just to say you have a client (or to earn a few bucks).  Not a good idea… When you take on a client who’s really not your client, the level of negativity, drama, hassle and pain they bring will end up costing you 200% more than whatever amount of money they paid you… and, when all is said and done, your client will still be who NOT for you and you will have lost valuable time, energy, and opportunity that could’ve been spent with another client who you’d want to work with again in the future.

Bottom line:

Get good at firing clients that aren’t yours and rejecting clients who do not fit your client profile.  

Money will come but your energy doesn’t need to be sucked up by a client that really isn’t meant for you.

LIMITING BELIEF #3: I have to offer my product/service at a cheaper rate because I’m not as established as other people in my industry.

This gets new entrepreneurs EVERY SINGLE TIME.  Stop it!  Even if you’re new to your business, step back for a moment and assess how many YEARS you’ve spent using the skills, talents, gifts and abilities that are central to your business.

What’s your professional background?  

Educational background?  

How many years did it take you to get that degree?  That certification?  

How many family members, friends, and associates have you helped with these exact problems (even if you didn’t get paid for it)?  

How many books have you read on this topic in your business that you can now quote line by line?  

The reality is this: most new entrepreneurs are an expert IN their business but a novice in how to run a business.  You’re charging based on your expertise IN the business so charge what you’re worth.  Really assess the value that you’re offering and be sure to charge what you would charge five years into your business.  Why?  Because customers have a hard time adjusting to super high price hikes.  If you introduce your business with bargain basement prices now and then try to go to a price point worthy of your product in 6 months or a year, your customer base will revolt.  Don’t make that mistake.  Charge what you’re worth the FIRST time around.

Okay, so you now have the top 3 beliefs that are sabotaging your business model.

Here are 3 things you can do to change those beliefs:

1) Write down 3 new beliefs to replace these 3 limiting beliefs.  For example, limiting belief #1 could easily become, “There are always going to be better and more efficient ways to run my business.  I stay on top of the latest trends and models and change easily and effortlessly as I see fit.”  Say this every time you feel yourself being too stubborn about a process or approach in your business.  Over time, you’ll start to become what you speak.

2) Get an accountability partner.  Find a mentor who’s attained the level of success you want and ask that person to be your accountability partner, the person who can see when you’re falling prey to a limiting belief and call you out on it.  EVERY entrepreneur needs a mentor.  Whether it’s a mastermind group, an entrepreneurship coaching program, or a 1:1 mentor who’s as successful (as an entrepreneur) as you plan to be, you need guidance so you can take massive action without also making massive mistakes.  When you have a mentor, you can avoid making mistakes that your mentor made.  You can also seek advice and get an objective perspective on making changes that you wouldn’t have access to if you were going it alone.  A mentor is critical to your success.  If you don’t have one, make this you NEXT step, period.

3) Deal with your fears around building and growing a business.  Having coached thousands of entrepreneurs and aspiring entrepreneurs, what I’ve learned is that the #1 thing that keeps entrepreneurs from building their business to the success level they say they want is FEAR.  I could develop the most elaborate, amazing action plan with a client but if fear is running the show, no action would be taken.  I created a 5 week fear transformation course called LOSE YOUR FEAR, BUILD YOUR BUSINESS because I wanted to help entrepreneurs turn their fear into MASSIVE Daily Action and make that fear transformation technique a reflex within entrepreneurs.  When you build your fear transformation muscles, you learn how to turn fear into fuel.  If fear is keeping you stuck in your business, sign up for LOSE YOUR FEAR, BUILD YOUR BUSINESS  –>HERE<–.

I’d love to hear from you.

What beliefs are sabotaging your business success?

What steps are you taking to change that? 

 

 

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Are You There YET? How to Answer that Question… (Read Time: 2 min.)

Grow faster 2Every entrepreneur, at some point or another, gets THE question: “Are you there YET?”

Maybe others don’t say in quite that way but, whether it’s your third day in business or your third year in business, at some point, the people closest to you (the ones who are most attached to the goal and, oftentimes, most ignorant of the work it takes to get to the goal), will ask you THE question… and it can take on one of many forms, like:

“Are you making any money from your best yet?”

“How long before you start making money and pay back the loan you owe me?”

“You spend so much time working on the business.  When are you going to start seeing a return?”

“I don’t know… You’ve been at this a long time.  What if it doesn’t work?”

I’m sure you could add at least ten more variations to the mix.

At the end of the day, there may be people in your inner circle who simply don’t get the entrepreneurial journey but think they know a lot about entrepreneurial success (they read Fast Company, Entrepreneur, and Success Magazine).

What do you do when the people who are closest to you demonstrate impatience for your success?

Listen to today’s episode of She Runs The Show and find out…

–>CLICK HERE TO LISTEN<–

Women Entrepreneurs, Past Lives & How Your Soul Lessons Can Transform Your Business (Read Time: 3 min.)

Dani Quote 6The Akashic Records- the Book of Life- a record believed to contain all of the lessons, experiences, and history of every soul.  Even if you’re not a believer in reincarnation, it’s an interesting concept.

What if we were born into this lifetime with key lessons, soul agreements, and particular people that we are destined to learn, fulfill and meet?

What if nothing happens by accident, as if everything unfolds for our Highest Good?

What does that say about the pain, tragedies, and obstacles of life?

In today’s episode of She Runs The Show, I talk to Dani Gardner, a mentor and coach who helps women entrepreneurs discover and embrace their calling.  She does this in a number of ways: going into a person’s Akashic Records, uncovering the soul lessons, gifts, and history of that person’s soul, helping the individual clear blockages, and coaching the person into a new way of being and operating in the world.  It’s about making a conscious decision to do this lifetime differently by taking all of the lessons and experiences from prior lifetimes, learning the lessons and moving forward with love, freedom, and abundance.

This was a POWERFUL interview and a MUST listen!

If you have any inkling or feeling that you’ve lived lifetimes before, if you find yourself repeating certain negative patterns in careers, relationships or business decisions, if you know that you were born for more but keep getting stuck in self-defeating stories, you’re going to want to listen to today’s episode.  Click below to listen…

–>CLICK HERE TO LISTEN<–

10 Steps to a Successful Podcast (Read Time: 3 min.)

YetiPodcasting… Old idea, new technology.

Podcasting has been around for years but it has had its’ ups and downs in terms of popularity, reach and utilization.

2015 marks a turning of the tide for podcasts.

Why?

Starting with all cars produced in 2015, all vehicles will now have dashboards that have easy, built-in access to podcast directories like iTunes and Stitcher.  That’s right… No more fumbling with your smart phone as you start your car to find the MP3, the podcast directory, or the blog so you can find that little play button, hit play and hope that the podcast streams as you drive… Or the annoying pulling-over-to-the-side-of-the-road when you’re listening to a great podcast and, all of a sudden, it stops… which you can’t even do if you commute 2 or 3 hours into or out of a major city like New York, Los Angeles or Atlanta.  Pulling over and standstill traffic don’t go together.

So podcasting is here to stay… and it’s growing… and it can skyrocket your reach, your service and get your mission out into the world.

But should EVERY entrepreneur have a podcast?  Not necessarily.

There’s a lot that goes into the production of a high quality podcast with great sound.  Imagine trying to be the solo producer, star, director, and audio engineer for what used to be The Oprah Winfrey Show.  Could you really do that alone?  Of course not!  So, when you want to create a HIGH quality podcast and you want to give your listeners the BEST experience, it’s important to count the cost and assess if you have the time, energy, and stamina to really do this until your podcast creates revenue that then opens up your ability to outsource a lot of it.

In today’s Monday Method episode of She Runs The Show, I talk about 10 Steps to a Successful Podcast.

In today’s episode, you’ll learn: 

  • Why podcasts are THE tool to share your message with your tribe
  • 4 things you need to consider BEFORE making the decision to start your own podcast
  • 3 reasons most podcasts fail to build a following
  • The 10 steps to a successful podcast

–>CLICK HERE TO LISTEN<–

 

7 Things I’m Struggling With Right Now (Read Time: 2 min.)

7 thingsAt every stage of business, you’ll have different issues that you’re struggling with.  Whether it’s finding time to complete an ebook or hiring your first virtual assistant, there’s going to be something that you’re struggling with.  In today’s episode of She Runs The Show, I share 7 things I’m struggling with right now.

–>Click HERE to listen<–

I’d love to continue the conversation here on the blog.

What are you struggling with right now?

How do you work through those issues?

Let’s talk!

Want to Be Featured in The Huffington Post? Read this… (Read Time: 2 min.)

Huff PostHave you ever wondered how entrepreneurs get featured in the Huffington Post?  

Or write articles from Entrepreneur, Success, Forbes or Fortune Magazine?

That was my question too!  For years, I’ve wanted to write for HuffPost and, no matter who I asked, I couldn’t get an answer on how all of that works.  While The Huffington Post has its own submission page, what I’ve come to discover about the whole process is this:

1) There are way too many submissions that the editors NEVER get to

2) Submitting through their ‘submit’ page is NOT the way to go

So how do you get featured (and, thus, share your knowledge, expertise, and brilliance with the world)?

Two words: guest blogging.

I’m going to warn you.  This process takes time (we’re talking AT LEAST 6 months here) and it’s not for the people who are looking for immediate results.  This is for those who are willing to be persistent, consistent and give 100% (i.e. their best work) to smaller sites first and, as 6-12 months of this consistency goes on, become diligent about reaching out directly to key editors at the larger magazines and sites.

So… are you ready for a play-by-play breakdown of how to get the ball rolling?  Good, listen to this week’s Monday Method on the She Runs The Show podcast and learn how to create a guest blog posting system.

By the end of today’s episode, you’re going to learn:

  • What guest blog posting is and why it’s critical to building your brand
  • The 3 main goals behind guest blogging
  • How to find guest blogging opportunities
  • The 8 simple steps to creating a guest blog post system

–>CLICK HERE TO LISTEN<– 

Why Your Relationship Should NEVER Be On Your To-Do List (Read Time: 2 min.)

Mark Semple EP 13As a woman entrepreneur, where does your relationship fall on your To-Do list?

How high does intimacy, cuddling, and great sex rank of your most important priorities sheet?

If you said, “No where”, you might be on to something…

In today’s episode of She Runs The Show, I had the pleasure of talking to Mark Semple, coach and creator of Successful Together Coaching.

We talked about everything relationship:

  • Why your partner doesn’t want to be another item on your priority list
  • How women entrepreneurs can support their partners in supporting them
  • What it takes to co-create a relationship you desire (not require) without the other person feeling disposable
  • What it takes to embrace your unfolding journey

You don’t want to miss this episode!

–>CLICK HERE to listen<– 

Are You Living a Gorgeous Life? (Read Time: 2 min.)

Tangia picAre you living a gorgeous life?  

Does your physical and mental state reflect your level of well-being and abundance? 

Or is there something missing?  

I interviewed Tangia Al-awaji Estrada, health coach and Creator of Hello Gorgeous Fitness (http://www.hellogorgeousfitness.com) on the She Runs The Show podcast and we dished about health, fitness and why we don’t treat our bodies like the temples they are.

At one point, Tangia broke it down:

“You have to take a scan of your life… Have a dialogue with yourself about how you feel in your body.  How do you feel in your body? When was the last time you felt good and what were you doing when you felt that way?  When was the last time you really felt bad about yourself?”

Hmm… When was the last time you asked ANY of those questions?

The reality is this:

What we feel on the inside ALWAYS manifests on the outside.  If you’re ready to create a gorgeous life (physical, mental, spiritual, and entrepreneurial), you must listen to this amazing episode with Tangia.

Be sure to follow Hello Gorgeous Fitness on Instagram at http://www.instagram.com/HelloGorgeousFitness and visit the site at http://www.HelloGorgeousFitness.com.

–>Click HERE to listen to this She Runs The Show Episode<–